Resolution has been awarded the Agency of the Year Award 2018 in Google’s prestigious Honours program. The awards recognise the achievements of the very best Search and YouTube marketing agencies and providers across Australia and New Zealand — and more than 60 companies entered the competition in this, it’s second year.
Without a doubt, 2018 has been the year of voice. Adoption is rising, millions of devices are being shipped and for the first time ever, brands have a voice. But navigating this all-new space can be quite the task.
Google recently announced the rebranding of their ad business products into 3 groups: Google Marketing Platform, Google Ads and Google Ad Manager. This article was written in collaboration between Resolution Digital and Annalect Consulting. This is Google’s attempt to continue to establish themselves as a marketing technology platform and compete with the likes of Adobe and Oracle.