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08 Sep, 2020

Futureproofing your app install campaign post iOS14 in 5 simple steps

Even with the rollout of iOS14 postponed until next year, the launch comes with its new user privacy regulations. So, gearing your app advertising efforts to perform despite these changes is crucial.

21 May, 2019

Intelligent Tracking Prevention (ITP) 2.2 Update - Part 2

In continuation to our previous article, this post focuses on what share does Safari have in the digital display delivery and how we can future proof for a cookie-less future.

20 May, 2019

Intelligent Tracking Prevention (ITP) 2.2 Update - Part 1

The world of advertising technology and how we track activity is moving to the new world of working. Previously built on underlying technology since the birth of the world wide web, we are going to see a fundamental shift in how online advertising operates.

12 Dec, 2017

Chatbots and the future of AI in marketing

In April 2016, Facebook announced that their Messenger platform would be launching its bot feature. The introduction of the bot promised a simplified way for brands to provide customer service and e-commerce solutions via content rich messages that could include images, links and call to action buttons.