Proprietary A.I. predictive model; guiding Telstra marketing spend through the global pandemic.
- 2-Week Prediction Accuracy of Store Footfall & Revenue
- Australian Coverage across 291 Sub-Regions
COVID-19 has induced a level of disruption and uncertainty into the marketplace with incomparable effect. The aberration of normal life has problematised marketing confidence and willingness to spend within media platforms.
Telstra requested of Resolution: an analysis of available data signals in order to relativise their stores’ performances, across different regions, with reference to “the new normal” induced via the pandemic.
Through data manipulation and bespoke algorithms, these signals have been integrated into a dashboard and cross-matched against the Vita store locations. This has given the client the ability to interrogate COVID-19 data on a suburb-by-subject, state-by-state or national basis; and infer store performance relative to the uncertainty induced during the pandemic.
ChallengeTelstra requested of Resolution: an analysis of available signals in order to relativize their stores’ performances, across different regions, with reference to “the new normal” induced via the pandemic
SolutionEngineered a bespoke algorithm to quantify “Abnormality” levels per suburb, per state, and per nation. Based on Google’s raw data with weighted modifiers that are self-taught by the algorithm (supervised A.I.). Cross-mapped signals across relevant Telstra store locations with the client’s internal metrics. Dashboarded for ease of use.