Marketing ROI Roadmap™
“In times of rapid change, experience could be your worst enemy”
Jean Paul Getty, American Industrialist.
There’s no denying the fact that we are in a significant moment of change due to constant advances in technology and these are leading to changes in consumer expectations from brands and the experience they create. So we, as Marketers, are faced with the challenge of dealing with this ongoing change as well as getting the day job done. We rely on experience in the way we do things but should we? It’s sometimes hard to stop, take stock, work out where we are, where we want to be and how to get there in this new world of marketing.
OMG Consulting, a new division within Omnicom Media Group, has created the Marketing ROI Roadmap and the supporting diagnostic tools and solutions to help support the endeavour to take stock and map out the Roadmap ahead.
The below is a simplified version of what is a complex but achievable journey; a journey that brands should want to go through because the further they move up the Roadmap, the higher the marketing ROI.
If you want to learn more about why moving up the Roadmap will increase your marketing ROI or you would like us to do an assessment for you, please get in touch. Our diagnostic tools will help identify your organisation’s strengths across a number of marketing ROI drivers, as well as enabling you to prioritise focus areas for improvements.
To enquire about an assessment, contact: