In our view, this change will mainly affect news publishers that use social to syndicate content and digital-only content partners such as Buzzfeed.
In April 2016, Facebook announced that their Messenger platform would be launching its bot feature. The introduction of the bot promised a simplified way for brands to provide customer service and e-commerce solutions via content rich messages that could include images, links and call to action buttons. A year later, Facebook Messenger had over 100,000 bots, with the most popular boasting thousands of interactions per day.
OMG Programmatic has won Best Programmatic Trading Team of the Year 2017.
Google announced that daily campaign budgets are now capable of spending up to twice what they’re set to spend – up from 20%.
For AMP success, brands should always ensure that AMP pages match non-AMP content and expect AMP quality guidelines to evolve as adoption grows.
By implementing an algorithm based on relevance rather than recency Snapchat will move another step in the right direction towards personalisation.
Our Head of Programmatic, Tom Fryett, talks Amazon drones, robots, machine learning, shops without checkouts, award-winning content & virtual assistants.
Planning that unifies search engines & e-commerce retail platforms such as Amazon allows brands to approach the customer journey more holistically.
Google and Salesforce have recently announced a partnership that will result in integrations between Google Analytics 360, Salesforce Sales Cloud (SFSC) and Salesforce Marketing Cloud (SFMC).
Marketers have been so focused on millennials, but a new generation is coming of age and will soon comprise 40% of all consumers. The growing ranks of Gen Z, people born in the mid to late 90s, should cause brands to sit up and take notice. Generation Z — aka Gen Z,...
Toilet paper is a low involvement purchase (or is it?). And does social really engage an older audience? Get a deep peek into our social strategies here.
Our strong global partnership with Facebook has allowed us to get involved with two Australian beta tests for Huggies and 7-Eleven.