8 February 2017
As we’ve seen, Amazon and the consumer electronics industry are giddy with Alexa. She’s everybody’s new darling and Prime Air makes her much sweeter. Prime Air promises delivery within 30 minutes or less — just like pizza delivery. Think about it, anything you can order on Amazon can arrive at your door in under 30 minutes (as long as it weighs 2.6kg or less). This is no longer science fiction — Amazon made its first delivery via drone in the UK in December just two months ago.
So what impact does Amazon’s investment in drone delivery have? One thing’s for certain, Amazon is not backing down on shopping domination. Once Amazon officially launches in Australia, we’re talking about e-commerce that could one-up the standard same-day delivery that Alibaba and other China-based companies have offered for years.
A quick survey of more than 200 people across the U.S. provided some insight into how this new service might change shopping behaviour in Australia:
The best position to capitalise on this new e-commerce development is to optimise your virtual shelf. Make sure that your product feeds are up to date and employ SEO best practices. In addition, stay on top of all that’s new with voice activated search. The time will come when we’ll have the opportunity to buy and optimise our product listings on Amazon.
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