A food recipe is an algorithm for taking raw ingredients and turning them into a dish.
Your credit score is created using an algorithm that converts all of your financial history into a three-digit number.
As a digital marketer, you might more strongly associate the word ‘algorithm’ with search engine algorithms – which take billions of possible website matches for a query and decide in milliseconds which ones to rank first. Or perhaps you’re more familiar with social media algorithms – which dictate which posts show up on your feed.
Do you know the difference between machine learning algorithms and optimisation algorithms? Our data and analytics specialists at Annalect do.