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Algorithms and Marketing: What You Need to Know

7 July 2017

A food recipe is an algorithm for taking raw ingredients and turning them into a dish.

Your credit score is created using an algorithm that converts all of your financial history into a three-digit number.

As a digital marketer, you might more strongly associate the word ‘algorithm’ with search engine algorithms – which take billions of possible website matches for a query and decide in milliseconds which ones to rank first. Or perhaps you’re more familiar with social media algorithms  – which dictate which posts show up on your feed.

Do you know the difference between machine learning algorithms and optimisation algorithms? Our data and analytics specialists at Annalect do.

Read this Annalect article to find out now >>

Resolution Team

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