Blockchain technology essentially operates as a complete and publicly viewable ledger that permanently tracks and records activities for a particular asset. Each block of data written on an event is a “link” in a chain that stretches back to when the asset was created.

This data is 100% complete, transparent, auditable and largely incapable of being tampered.

These capabilities could provide huge benefits to marketing, including:

  • Supply chain transparency, both for ad inventory and physical goods
  • Ad click verification and fraud prevention
  • Complete (but anonymised) consumer behaviour data

 
Could blockchain marketing practices disrupt the entire digital marketing industry?

Continue to the Annalect article to find out >>

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