5 July 2017
Think about when you’re researching the pros and cons of a brand. What’s one of the first things you do? You Google it.
Your customers are doing the same thing. But did you know? Seeing a negative result on the page (for instance a rant by a disgruntled employee) can create a huge 32-40% drop in positive perception.
What’s more, your most valuable customers are affected most – those you’ve invested in to get them singing your praises by the water cooler, at the pub and to the family dog.
To ensure your brand advocates stay advocates, we’ve developed a new product called Brand Safety for Search.
With the help of your SEO team, you control what gets seen on the first page of Google for your brand name.
In other words, your SEO team can create and implement individual SEO strategies for 10+ owned or partner websites to ensure you own every piece of real estate on the first page.
First and foremost the job of your SEO team is to make sure your main website is front and centre when customers research the products you sell. Unfortunately, this tunnel vision focus on your main website is as far as many teams and SEO strategies go.
In contrast, the Brand Safety for Search toolkit looks beyond your main website to target social proof (what other people are saying about your brand). This ensures people who already know (and love!) your brand stay sold on it.
We can also implement and provide ongoing brand safety management as an additional program of work – as you’ll see below.
It’s the secret weapon our clients don’t want their competition to hear about. That’s why they’re anonymous in the case study below where we used Brand Safety for Search to get them ranking for the right reasons.
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