For most of us, being surgically attached to a smartphone is second nature. They’re the first thing we check in the morning and the last thing we check before a good night’s sleep.

Collectively, the average person consumes a total of 5 hours and 50 minutes of digital content a day.

Now ask yourself… how long have you gone without your mobile device? Are you a slave to the aimless scroll? For brands creating content to attract customers, this high-volume digital consumption unearths an abundance of opportunity.

For marketers who are looking to optimise their content creation process, data-backed practices are the key.

Annalect, our data and technology arm, provides exceptional insight into the way we consume content.

Find out more in this Annalect article now >>

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