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Are You Mouthwateringly Mobile Ready?

28 August 2017

To serve up the perfect digital dish for smaller screens, many brands are formulating new mobile-first recipes. Since mobile use overtook desktop use more than 18 months ago… it just makes good business sense.

Mobile-ready-mobile-usage
Source: Nielsen

Your first raw ingredient may well have been the responsive design of your brand’s website.

But as consumers ramp up mobile usage, have you considered adding in:

A dash of delectably data-driven attribution across your entire customer journey (website, app, online content, ads – even call centre and in-store foot traffic)?

A pinch of Progressive Web App?

A squeeze of search ads on app stores?

Introducing… our Mobile Ready Health Check

To ensure your digital mix ticks off mobile-first from every angle, we’ve developed a new product called the Mobile Ready Health Check.

Analysing all facets of mobile

We cover a lot of ground during your Mobile Ready Health Check. Here’s a taste to whet your appetite:

Strategy

    • App vs. website
    • Mobile website

      Full consideration of responsive design, adaptive design, Accelerated Mobile Pages, Progressive Web Apps, wrappers and more

Findability

    • App store optimisation (Apple Store, Google Play)
    • App store optimisation

      Including Apple Store and Google Play

    • App content indexation and deep linking for search
    • Mobile website search and local optimisation
    • Paid media

      Including mobile display ads, paid search for mobile, non/incentivised downloads, app store search ads and app outreach amplification

Experience

  • UX/UI
  • Cross browser compatibility
  • Mobile creative
  • Mobile speed
  • Content

Acquisition

  • Call tracking
  • In-app engagement metrics
  • Conversion optimisation
  • Instore attribution

Insights

  • App analytics
  • Mobile website analytics

 

What do you get?

  • Summary of key findings and insights with regards to how your brand is connecting with your mobile audience
  • A prioritised list of recommendations to resolve the most critical mobile issues
  • Input into your brand’s strategic approach to mobile
  • Priority action plan to elevate your mobile experience to a world class standard

 

Tom Fryett

Head of Programmatic, Sydney

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