Home / Digital hub / Article

Think Wearables Are Just ‘Cool’, Well Is It Time to Think Again?

9 December 2016

Let’s take a step back and look at some recent product announcements. Are they just fad, truly fashion and do they have space in our daily lives.

Digital Trend - Wearables

Wearables are selling like ice-cream on a hot day

100+ million wearables are estimated to be sold in 2016, and doubling by 2020 – according to IDC.

Wearables like smart watches have only been taken up by brand-centric consumers. Brands are now fighting to ensure their products end-up in our Christmas wish-lists.

Technology giants are pushing the envelope to innovate. Pivoting from utility to design in an attempt to integrate with us to appeal to the mass-market. Connected accessories will soon become the new household ‘toaster’.

Snapchat Spectacles

Earlier this year Snapchat launched first hardware product Spectacles. A pair of unisex spectacles their CEO Evan Spiegel first coined a ‘toy‘.

It’s about us figuring out if it fits into people’s lives and seeing how they like it.” – Spiegel

Taking the road of human connection (think the movie Her), they’re not trying to be a utility to improve our lives but one that they hope becomes a necessity. Have they found the magic balance between technology and simplicity?

Snapchat Spectacles - Glasses and Case

 

Vincent Koc

Account Director

Passionate about all things from travel and disruptive startups to marketing & advertising. Making amazing things happen at Resolution.

See more articles

Found This Useful? Share It!

More on this topic

SUBSCRIBE TO OUR MAILING LIST

Digital marketing articles and knowledge straight to your inbox

Connect with us