Social Platforms Continue to Become One Stop Shops

Social Platforms Continue to Become One Stop Shops

Social trends. They can be hard to predict one week in advance… never mind a whole year ahead! (And as an ad solutions developer, that’s kind of my job.) But we soldier on. And continue keeping our fingers on the pulse. From one insider to another, here are my top...
Mobile Search Optimisation Reaches Critical Mass

Mobile Search Optimisation Reaches Critical Mass

21 April 2015. It’s the date Google released their global ‘mobile friendly’ ranking algorithm update. And it’s when they marked their line in the sand when it comes to prioritising mobile over desktop (or ‘mobile-first’). So optimising search for mobile has never been...
Paid Search Moves Further Away From Keyword Targeting

Paid Search Moves Further Away From Keyword Targeting

We live in a strange and wondrous world… where voices on your phone can understand what you want (Siri and Cortana, I’m looking at you) and you can pay for your drink at the bar with your watch (thanks Apple Pay). There’s absolutely no doubt the search industry is...

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