At time of writing the rumour mill is in whatever comes after overdrive. But if the Amazon Australia launch is indeed finally here, then this article will join a few hundred more opinion pieces written in the coming days and weeks on what it means for the way we shop in Australia.
Most of those written will hopefully be sombre reflections on the various predicted percentage points lost by different retailers, backed up by a great deal of careful analysis, not hyperbole.
This is not that article.
I am an unabashed Amazon acolyte.
In this piece, I talk robots, drones, robots, machine learning, shops without checkouts, award-winning content and virtual assistants.