5 August 2016
People are voting with their ears for new ways to discover and listen to music. But according to Resolution’s OMG Programmatic Director Tom Fryett, brands and broadcasters aren’t listening.
With customised data overlays and private marketplaces now available, the stage is set for programmatic radio to thrive. So the brands that embrace test and learn with open arms this year? They’re set to gain a much sought-after competitive edge.
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