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Resolution Wins Google Search Innovation Award

16 August 2017

Resolution has won Google’s ultimate Search prize for Australia and New Zealand: Search Innovation Campaign of the Year.

This is Google’s first search award for its Premier Partners and it recognises creativity and effectiveness – work that breaks new ground while achieving demonstrable ROI.

In this case, we focused on making paid search play multiple roles within our shared client’s omnichannel media plan for its home loan product.

How?

The best example is how we used very specific paid search insights to optimise TV buying decisions including the length of ads. We also used the TV media strategy to optimise search spend, and TV creative to increase qualification of search leads.

The best example is how we used very specific paid search insights to optimise TV buying decisions including the length of ads. We also used the TV media strategy to optimise search spend, and TV creative to increase qualification of search leads. Essentially by working with the

Essentially by optimising the first part of the funnel (TV), we could then improve search performance in a flow-on effect. All with the client’s overarching business goal in mind: increasing number of qualified leads at a lower CPL.

At every turn, we pulled the varying digital and non-digital levers to drive greater efficiency and effectiveness.

The feedback?

Google loved the integration story, results and optimal use of their products.

SearchInnovationAward

For more information go to the Google Premier Partner Awards website.

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