26 July 2017
Resolution’s programmatic specialists at OMG Programmatic have just helped launch a new programmatic takeover ad format in Australia. It’s called TrueSkin and gives brands a highly viewable, large impact unit to deliver high engagement campaigns at scale.
“The teams at Bonzai and The Trade Desk [and Omnicom Media Group] have worked seamlessly to bring what has always been a highly effective, impactful homepage takeover format completely up to date through a programmatic offering. It’s fantastic that we can pass this unique opportunity onto OMG’s clients first.” – Phil Pollock, General Manager of OMG Programmatic
Stay tuned as we continue developing new innovative display formats that give our clients a competitive edge.
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