‘My message to you tonight is: Don’t Get Distracted. Don’t get distracted by an attention-grabbing research or that shiny new technology. I won’t pretend the landscape isn’t fragmented or the number of devices in a household haven’t multiplied – but in this changing landscape the fundamentals remain the same.’
– Peter Horgan, CEO of Omnicom Media Group ANZ
At this year’s YouTube Brandcast event, Peter Horgan took to the stage to talk about the importance of not getting distracted and focusing on measurement.