Home / Digital hub / Press

YouTube’s Crisis – A Catalyst for Change

28 September 2017

‘My message to you tonight is: Don’t Get Distracted. Don’t get distracted by an attention-grabbing research or that shiny new technology. I won’t pretend the landscape isn’t fragmented or the number of devices in a household haven’t multiplied – but in this changing landscape the fundamentals remain the same.’
– Peter Horgan, CEO of Omnicom Media Group ANZ

At this year’s YouTube Brandcast event, Peter Horgan took to the stage to talk about the importance of not getting distracted and focusing on measurement.

Continue to the AdNews article now >>

Resolution Team

Sharing the latest and greatest in digital.

See more articles

Found This Useful? Share It!

More on this topic

SUBSCRIBE TO OUR MAILING LIST

Digital marketing articles and knowledge straight to your inbox

Connect with us