Set attribution model. Align it with your affiliate. Optimise.

Start looking at attribution modelling to get a better understanding of the actual contribution of affiliate to sales. Use this data to improve the efficiency of your affiliate budget and find out how your current affiliate technology can help you automate this process.

Consider mobile affiliate opportunities

Investigate what opportunities mobile affiliate marketing offers for your business. Can you offer an API that can be integrated in apps? Or can you make deep linking to your app easier for affiliates?

Investigate and consider upper funnel affiliate programs

Be on the lookout for emerging types of affiliates to work with. New players in the comparison market such as Google, and social discovery platforms such as Pinterest, are worth understanding. More and more content websites will consider affiliate marketing once the attribution model is right so look at those opportunities too.

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