Website Analytics

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Measure what matters

Keep your eye on the prize. Ensure your data strategy and roadmap both measure the metrics that matter against key business objectives. It’s also important to make certain these metrics are aligned from the top-down, within your organisation.

Target customers across devices

Before initiating cross device tracking, ensure that your customer database is comprehensively up to date. These useful attributes can then be imported into your analytics platforms, enriching the existing analytics data. In some platforms, it may be used for remarketing purposes.

Research relevant second-party data opportunities

Before diving into second-party data, set clear outcomes. You need to know what you expect to see from its use – that will inform the most relevant brands and/or publishers to partner with.

77% of brand marketers that reported the highest returns on their data-related investments are currently leveraging second-party data

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Web analytics vendors have reported significant differences in conversion rates by devices and operating systems on the same device

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Web analytics vendors have reported significant differences in conversion rates by devices and operating systems on the same device

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Cross-tracking is important with 40% of Australians using two screens and 34% using three screens

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45% of marketers using an integrated data model said they were running more effective campaigns

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