SEO

Recommendations

Design and execute a clearly defined mobile SEO strategy

Make your content readily available for relevant mobile searches.

Ensure your website and App content in iOS is accessible in both “on-device Index” and “Server-side index. This allows both spotlight Search and Safari Search to surface your app content. It will also enable Siri to surface your content where relevant.  The same principle works for other search assistants.

Use “natural language” in your content wheer relevant & keep your links clean

With RankBrain Google will be able to identify and rank such content types more and with better accuracy.  So don’t be shy about phrasing things the way that people tend to in real life as people tend to search this way more and more.

Also be wary of unnatural link building practices. If your site was ever penalised by Penguin, ensure you continuously clean up the unnatural and harmful back-links to your site and maintain an updated list of disavowed links.

 

Ensure your local citations are maintained with accurate data

Ensure your physical location details are up to date on Google My Business listings. Attracting high ratings and reviews from users, in almost all cases, improves your local search rankings for relevant non-brand queries.

RankBrain helps Google deal with the 15% of queries a day it has never seen before

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55% of teenagers use voice search daily

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56% of teenagers admit using voice search makes them “feel tech savvy”

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Google search queries containing “near me” have increased 34 times since 2011

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