Social

Recommendations

Create fit-for-purpose content

As the quality of user-generated video improves, brands will need to ensure they can compete. Simply shortening existing long-form content for social media is no longer enough. Brands now need to take a more creative approach and create content which is fit-for-purpose for the specific social media platform.

Start segmenting your audience

Use 1st party data to segment your audiences and find similar profiles across social platforms. apply unique content strategies for each segment to improve engagement.  Ensure an agile approach is agreed between the relevant stakeholders, allowing teams to go from insight to idea, to content creation and activation with ease and speed.

Align TV ad schedules with social strategies

In October 2014, over 1 million tweets relating to TV programs were sent by Australians, generating 97.5m impressions. Brands can now join these conversations by pairing TV ad schedules with Twitter and Facebook advertising strategies to target people who likely saw your ad. Results have shown that Twitter-supported TV campaigns deliver a 50% greater ROI than TV-only campaigns.

Video traffic will be 80% of all consumer Internet traffic globally in 2019

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Mobile to drive 19.8% increase in online video consumption across key markets in 2016

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10% YoY increase in social networking while watching reality TV shows in Australia

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Strategy
Content

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