When you’re building your site, aim for a simple and engaging experience for users, and a platform that is easy to maintain and update, for yourself.
While there are benefits to being consistent with other websites, don’t get lost in the crowd.
Don’t believe that every open source website is the same and insist on a custom theme. Challenge norms and question design conventions to ensure that your site facelift is grounded in measurable testing and results.
Mobile should no longer be merely a consideration, mobile engagement should be the priority.
When designing and building websites, the mobile experience should lead the build rather come as afterthought. Simply put, if you have two websites, you’re doing it wrong. Quick tip: Think flat. Flatten your logos, icons and imagery.
Experiment with navigation menus and scrolling options and continue to optimise the experience through a solid CRO program. The site should never be done.
Find a website development partner who offer a 360-degree solution. Look for something that is research based, while considering SEO, design, development, CRO and measurement.
Seek ongoing hosting and support from your supplier and avoid the use of proprietary technology that you don’t own at termination.
Investing in UX is a great way to give the people what they actually want: function and design. It’s common for users to leave a site when they encounter something that isn’t working well for them.
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We’re seeing a new wave of homogenisation in web design.
Unfortunately, with the adoption of HTML5, CSS3 and the prevalence of open source or “off the shelf” frameworks like WordPress, we can expect a glut of “samey” sites in 2016.
Under the mantle of web 3.0, the orange and grey era of 2.0 will resurface, with container-heavy, black-grey-white styles, heavy reliance on fonts and overuse of imagery. While it is beginner-friendly for the webmaster, there is little discernible benefit for users or the industry. Defending passion, balance and uniqueness in new design styles and frameworks is becoming somewhat of a crusade. Who wins?
With mobile traffic overtaking desktop traffic, responsive design and a flattening of design elements, will be adopted by most brands in order to survive.
We expect flat design to be widely used throughout 2016. Those sites that have already embraced the flat design trend will look to make things even flatter.
Think about Google’s logo which relaunched with a cleaner sans-serif font to help cut the size of the logo file used on sites by more than half. Google also found that it was easier to read on smaller devices.
We’re about to see updates to icons, images, and more, in the quest to get our websites to load faster, weigh less, and get content to viewers more effectively.
We are also seeing the beginning of a new, stock-free, internet.
Brands are favouring something that feels much more designed and personal rather than same same.
One of the things set to become prevalent amongst web designers in 2016 will be the testing of the navigation or menu.
Keep your eyes open. Navigation will appear in new and unexpected places – hidden behind an icon, moving around the page as you scroll, or seemingly added at random. Web designers will continue to test and figure out exactly the best way to showcase this important element to make it usable, regardless of the screen it’s being viewed on.
When it comes to scrolling, it is much the same. Some sites will go with minimal scrolling while others will embrace the long scroll and it will be interesting to see who comes out on top.
There are benefits and drawbacks to both. Long scrolling feels natural and is easier than clicking, but it spaces out content and makes it harder to scan and find what we’re looking for. A shorter scroll gets to the point quickly but it may be so quick that causes bounce rates to increase. Currently, there are more long scrolling sites than shorter scrolling sites, but only time will tell which is truly the best way to provide and consume content.