Build the best website you can and dare to be different

When you’re building your site, aim for a simple and engaging experience for users, and a platform that is easy to maintain and update, for yourself.

While there are benefits to being consistent with other websites, don’t get lost in the crowd.

Don’t believe that every open source website is the same and insist on a custom theme. Challenge norms and question design conventions to ensure that your site facelift is grounded in measurable testing and results.

Prioritise mobile & keep testing

Mobile should no longer be merely a consideration, mobile engagement should be the priority.

When designing and building websites, the mobile experience should lead the build rather come as afterthought. Simply put, if you have two websites, you’re doing it wrong. Quick tip: Think flat. Flatten your logos, icons and imagery.

Experiment with navigation menus and scrolling options and continue to optimise the experience through a solid CRO program. The site should never be done.

Seek a 360 degree solution

Find a website development partner who offer a 360-degree solution. Look for something that is research based, while considering SEO, design, development, CRO and measurement.

Seek ongoing hosting and support from your supplier and avoid the use of proprietary technology that you don’t own at termination.

Investing in UX is a great way to give the people what they actually want: function and design. It’s common for users to leave a site when they encounter something that isn’t working well for them.

Global website traffic is increasing exponentially and is now the largest market on Earth


By 2019, wired devices will account for 33% of IP traffic, while Wi-Fi and mobile devices will account for…


Global mobile data traffic will grow at a compound annual growth rate of 57% between 2014 and 2019

Paid Search


Digital marketing articles and knowledge straight to your inbox.