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SEO Updates – Google: Project Owl + More

30 April 2017

1. Google: Project Owl

Google has introduced Project Owl in response to fake news queries appearing in top search engine results. This latest algorithm update promotes authoritative content & demotes low quality (disturbing or offensive) content. Google has also updated both the search result and ‘Featured Snippet’ feedback forms.

Read our POV on how advertisers will be affected now >>

https://blog.google/products/search/our-latest-quality-improvements-search/

 

2. Google: 2016 UI & Search Statistics

Some interesting metrics released by Google state the company conducted 1,653 search changes based on 9,800 live experiments & 130,336 search quality tests. However it’s not known how many of these updates are related to Google core ranking algorithm.

http://searchengineland.com/google-launched-1600-new-changes-search-last-year-274053

 

3. Google: Links From High Traffic Pages Are NOT More Valuable

Google’s John Mueller recently confirmed that attaining links from pages with significant traffic IS NOT more valuable than attaining links from pages that do not get as much traffic. Although pages that receive more traffic often have more authority, page traffic isn’t a signal of PageRank.

https://www.seroundtable.com/google-links-high-search-traffic-23749.html

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