7 December 2016
Google are no longer supporting feature phones (mobiles circa 2007), stating “most websites don’t provide feature phone compatible content”.
Due to features such as Search Analytics and Fetch, Google have opted to remove Content Keywords stating that users were often confused about the keywords listed.
Google are currently testing a new position for the local 3-pack.
If implemented this would diminish the local packs page prominence & even negatively impact organic search, as results would appear further down the page.
The newly released “sentence compression algorithms” are able to understand & create featured snippets.
Basically Google are using machine learning to identify content on the web, extract specific key pieces of information and provide users with the best answers to their queries.
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