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SEO Updates – Google Search Console: New Property Set Feature + More

23 December 2016

1. Google Search Console: New Property Set Feature.

New functionality of GSC’s property set enables users to monitor mobile usability, AMP & rich card implementation, hreflang markup and more!

https://webmasters.googleblog.com/2016/12/enhancing-property-sets-to-cover-more.html /

2. Google: Tools Which Send Automatic Queries To Google May Be Penalised.

Gary Illyes has recently stated that tools & online services which scrape Google for data (i.e. ranking and/or indexing) may not abide by Google’s terms of service guidelines, and could be penalised in the form of a temporary IP ban or tool dismantlement.

http://www.thesempost.com/automated-queries-seo-tools-google-tos/

3. Emoji Spotted in Google Shopping URL.

Back in 2015 stopped displaying emoji symbols in search engine results however due to mobile’s dominance it was re-introduced, and is even now appearing in Google Shopping URLs.

URL Capture

This will be an interesting trend to keep a watchful eye on.

https://www.seroundtable.com/emojis-google-shopping-display-url-23161.html

4. Google My Business: Introduces Image Insights.

Google My Business has introduced a new image metric which shows webmasters the number of images associated with their listing and how often those images are viewed in comparison to similar businesses.

https://www.seroundtable.com/google-my-business-photo-insights-23149.html

5. Google: Images To Use Product Schema Markup

Google has stated that product schema markup can be used in image search results, providing users with information such as price, availability and reviews.

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https://developers.google.com/search/docs/data-types/products

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