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19 Jul, 2018

Winning On Amazon as a Brand in Australia

Although there was much hype about the pending arrival of Amazon in Australia there hasn’t been a great deal of noise in the market. Nevertheless, Amazon is here and with over 32m monthly visits and with the introduction of Amazon Prime, a subscription-based delivery service, this eCommerce force cannot be overlooked.

09 Jul, 2018

The end of the DoubleClick name – Google rebrands its products

Google recently announced the rebranding of their ad business products into 3 groups: Google Marketing Platform, Google Ads and Google Ad Manager. This article was written in collaboration between Resolution Digital and Annalect Consulting. This is Google’s attempt to continue to establish themselves as a marketing technology platform and compete with the likes of Adobe and Oracle.

28 Jun, 2018

Magento’s acquisition by Adobe and its Impact

Although there was much hype about the pending arrival of Amazon in Australia there hasn’t been a great deal of noise in the market. </br> Nevertheless, Amazon is here and with over 32m monthly visits and with the introduction of Amazon Prime, a subscription-based delivery service, this eCommerce force cannot be overlooked.

17 Jan, 2018

How the Latest Facebook News Feed Change Impacts Advertisers

In our view, this change will mainly affect news publishers that use social to syndicate content and digital-only content partners such as Buzzfeed.

12 Dec, 2017

Chatbots and the future of AI in marketing

In April 2016, Facebook announced that their Messenger platform would be launching its bot feature. The introduction of the bot promised a simplified way for brands to provide customer service and e-commerce solutions via content rich messages that could include images, links and call to action buttons.

04 Dec, 2017

OMG Programmatic Wins B&T Best Programmatic Trading Team of the Year 2017 – 2 Years in a Row

OMG Programmatic has won Best Programmatic Trading Team of the Year 2017.

01 Dec, 2017

Google Announces Changes to AdWords Daily Budget Caps

Google announced that daily campaign budgets are now capable of spending up to twice what they’re set to spend – up from 20%.

13 Nov, 2017

Google & Salesforce Combine Forces to Better Analyse & Optimise Against the Consumer Experience

Google and Salesforce have recently announced a partnership that will result in integrations between Google Analytics 360, Salesforce Sales Cloud (SFSC) and Salesforce Marketing Cloud (SFMC).

31 Oct, 2017

Social Media Case Studies: Driving ROI in Unexpected Categories

Toilet paper is a low involvement purchase (or is it?). And does social really engage an older audience? Get a deep peek into our social strategies here.

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