Marketing ROI RoadmapTM
Omnicom Media Group’s answer to the increasingly complex marketing landscape, this solution is headed up by the OMG Consulting Team and enables brands to roadmap their short and long-term projects to improve marketing ROI.
Marketing ROI Roadmap™ FAQ
What are the benefits of having a Roadmap?
it comes back to improving marketing ROI.
The more a brand makes positive improvements against the key marketing drivers, the higher their efficiency and effectiveness and the lower the wastage in terms of media spend used to reach consumers that aren’t likely to convert, thus driving a higher marketing ROI.
Remember that you need to execute the Roadmap though!