Resolution's Digital Marketing Conference: Targeting Tomorrow 2018

#RMTT18

The Low Down- Digital Marketing Trends 2018

Look, we aren’t going to lie. We tried to make a serious yearly trends report like we always do but we kind of starting thinking about just how funny the buzz words are in the industry. So we wanted to see what other, non-digital marketing folk, thought about it. We promise you’ll want to watch to the end. 

Watch our ‘trends’ video >

2018 Key Speakers

Our annual digital marketing conference took place on the 21st of February 2018 and saw over 500 clients converge to experience the latest updates from industry leaders including Google and Amazon. This year we had 5 international guest speakers fly over from the US just for the event making it the biggest yet!

Check out the session summaries and our speaker profiles below.  If you weren't able to make the Conference or you'd just like some more information then please get in touch and we'll be happy to help.

Hayley Spence

Hayley Spence

GM, OMG Consulting


OMG's Marketing Maturity Roadmap

Improve data, technology, people, insights, activation and ROI, all with finite resources...sound familiar? Hayley took us through the Marketing ROI Roadmap, our Consulting division’s latest tool that helps clients along their marketing journey.  We revealed the results of a survey taken at the Conference so our clients could see how they stacked up against their peers in terms of marketing maturity. We also gained a high level view of what we need to look at and address in order to move up the Roadmap. 
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Darrell Jursa

Darrell Jursa

MD, Commerce & Content Solutions, Resolution Global

Connected Commerce Era
Darrell flew over from the States to share with us more overarching eCommerce trends impacting a variety of industries.  Australian digitally-influenced sales sit at almost 40% so he highlighted our response to helping our clients to take advantage of this; welcome to the world of CommereConnect™.  This is our framework that enables you to get considered, get discovered, get sales and to get loved by your consumers.
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Dan Wright

Dan Wright

Director, International Advertising Sales, Amazon Global

Amazon is Here - What Next?
According to eMarketer, 81% of total internet users in Australia shop online, so it was no surprise that eCommerce sales are project to reach $24b (USD) in 2018.   Dan's talk followed on nicely from Darrell's, but we were all waiting to the the answer to the question - "What are Amazon's plans for the Australian Market?" How much did Dan actually reveal in this exclusive OMG Australia client presentation?
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Michael Casey

Michael Casey

Senior Advisor, MIT Media Lab


The Blockchain Revolution: Implications for Media, Advertising and Marketing
Michael is an ex journalist from Wall Street Journal and is now one of the leading global authorities (and authors) on blockchain and Bitcoin.  Blockchain technology and the coming "token economy" promise to reshape online communities and radically change how publishers, advertisers and brands interact with them.  Casey demystified these concepts and broke down what it meant for our client as the sharing economy goes in to overdrive.
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Ben Royce

Ben Royce

Head of Performance Data Science, Global Agency, Google

The Continued Evolution of the Artificial Intelligence Era
Has voice search completely killed the SEO star? Ben provided us with the answers. This was a follow up to last year's talk from Google at RMTT17 Conference.  This gave our clients further insight into what this platform giant are going to be doing in this space in 2018 and beyond, as well as more direction on what this means for them in terms of their marketing strategy. 
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Loren Grossman

Loren Grossman

Global Chief Strategy Officer, Annalect Global


Enabling Digital and Data Transformation
Another one of our Global Leaders that flew over for the RMTT18 Conference.  Loren's presentation discussed the evolution of data and tech and the migration to open cloud.  Our clients got hints and tips on best practice audience based planning and more specifically, how to bring audience and inventory together to enable the customer experience.  
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Here to help you Target Tomorrow.

If you haven’t attended one of our events but would like to, be sure to let us know.

Our annual client event “Targeting Tomorrow” is set to be bigger than ever in 2019 and will include specialist breakaway sessions after the main morning conference covering a range of topics including data & tech, Artificial intelligence, customer experience and content marketing.

%

of attendees say they will attend next #RMTT event

clients attended in 2018

Get in contact to register interest for Resolution Events

Applications are vetted, expressions of interest will be reviewed by out marketing team.

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