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01 Feb, 2019

Google Agency Of The Year 2018

Resolution has been awarded the Agency of the Year Award 2018 in Google’s prestigious Honours program. The awards recognise the achievements of the very best Search and YouTube marketing agencies and providers across Australia and New Zealand — and more than 60 companies entered the competition in this, it’s second year.

14 Aug, 2018

Introduction: How Brands Can Win at Voice

Without a doubt, 2018 has been the year of voice. Adoption is rising, millions of devices are being shipped and for the first time ever, brands have a voice. But navigating this all-new space can be quite the task.

24 Jul, 2018

Everything you need to know about Amazon Australia

Amazon’s arrival has contributed to elevating online shopping as a whole – and has prompted a growth in web-traffic post-launch. Amazon continues to make its mark in Australia following its moves into content streaming and voice automation.

19 Jul, 2018

Winning On Amazon as a Brand in Australia

Although there was much hype about the pending arrival of Amazon in Australia there hasn’t been a great deal of noise in the market. Nevertheless, Amazon is here and with over 32m monthly visits and with the introduction of Amazon Prime, a subscription-based delivery service, this eCommerce force cannot be overlooked.

09 Jul, 2018

The end of the DoubleClick name – Google rebrands its products

Google recently announced the rebranding of their ad business products into 3 groups: Google Marketing Platform, Google Ads and Google Ad Manager. This article was written in collaboration between Resolution Digital and Annalect Consulting. This is Google’s attempt to continue to establish themselves as a marketing technology platform and compete with the likes of Adobe and Oracle.

28 Jun, 2018

Magento’s acquisition by Adobe and its Impact

Although there was much hype about the pending arrival of Amazon in Australia there hasn’t been a great deal of noise in the market. </br> Nevertheless, Amazon is here and with over 32m monthly visits and with the introduction of Amazon Prime, a subscription-based delivery service, this eCommerce force cannot be overlooked.

17 Jan, 2018

How the Latest Facebook News Feed Change Impacts Advertisers

In our view, this change will mainly affect news publishers that use social to syndicate content and digital-only content partners such as Buzzfeed.

12 Dec, 2017

Chatbots and the future of AI in marketing

In April 2016, Facebook announced that their Messenger platform would be launching its bot feature. The introduction of the bot promised a simplified way for brands to provide customer service and e-commerce solutions via content rich messages that could include images, links and call to action buttons.

04 Dec, 2017

OMG Programmatic Wins B&T Best Programmatic Trading Team of the Year 2017 – 2 Years in a Row

OMG Programmatic has won Best Programmatic Trading Team of the Year 2017.