Analytics Data Collection Strategy
Analytics are essential to track and analyse the real performance of digital channels. We form sound strategies that ensure the right data is identified and tracked.
A surprising number of websites’ analytics configuration does not function optimally. We apply our extensive experience in analytics analysis to audit and identify opportunities.
Analytics KPI & Metric Setting
Determining the metrics that matter and the related benchmarks are essential to measure success.
Our team of technical analytics experts ensure that your analytics are efficiently configured to track people and their interactions across your digital properties.
Analytics Dashboarding & Reporting
The delivery of insights on the fly is essential in today’s fast-paced business environment, insightful reports and analytics dashboards empower quick analysis and action.
Analytics Support & Maintenance
As digital properties evolve, so should the analytics configuration too to ensure that nothing falls off the radar and are tracking new implementations.
Google Analytics 360
We are a Google 360 Preferred Sales Partner and work closely with clients and Google to get the most out of our clients GA360 instances.
Advanced Data Projects
Working with our Annalect team of data and marketing scientists can deliver advanced data projects.
We deliver comprehensive analytics and data management solutions to our partner clients.
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A command centre with multiple screens to monitor marketing performance in real-time.
The outcome? Improved reactivity is leading to faster customer response and ROI.
API Integration and Development
We develop data transformation rules as required to deliver the data in the expected format for the client. The transformation results in time savings as the data no longer needs to be manually pulled or transformed.
Data Feed Automation
The ability for clients to receive a feed of their media and creative activity for internal reporting or modelling purposes.
This modelling provides brands with a comprehensive understanding of customer behaviour, their choice of media and selection of products. It speeds up the velocity to make rational decisions, and all levels of seniority can utilise the insights.