ANALYTICS

We have certified teams that measure the metrics that matter, and garner insights that take advantage of every opportunity.

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Analytics Data Collection Strategy

Analytics are essential to track and analyse the real performance of digital channels. We form sound strategies that ensure the right data is identified and tracked.

Analytics Audit

A surprising number of websites’ analytics configuration does not function optimally. We apply our extensive experience in analytics analysis to audit and identify opportunities.

Analytics KPI & Metric Setting

Determining the metrics that matter and the related benchmarks are essential to measure success.

Analytics Configuration

Our team of technical analytics experts ensure that your analytics are efficiently configured to track people and their interactions across your digital properties.

Analytics Dashboarding & Reporting

The delivery of insights on the fly is essential in today’s fast-paced business environment, insightful reports and analytics dashboards empower quick analysis and action.

Analytics Support & Maintenance

As digital properties evolve, so should the analytics configuration too to ensure that nothing falls off the radar and are tracking new implementations.

Google Analytics 360

We are a Google 360 Preferred Sales Partner and work closely with clients and Google to get the most out of our clients GA360 instances.

Advanced Data Projects

Working with our Annalect team of data and marketing scientists can deliver advanced data projects.

OUR CLIENTS

We deliver comprehensive analytics and data management solutions to our partner clients.

Sydney

A: 80 Gipps Street, Pyrmont, NSW, 2009

P: +61 (0)2 9252 1700

Brisbane

A: 200 Adelaide Street, Brisbane City, QLD, 4000

P: +61 (0)7 3244 3877

Melbourne

A: Level 6, 650 Chapel Street, South Yarra, VIC, 3141

P: +61 (0)3 8420 9000

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Real-Time Dashbaords

A command centre with multiple screens to monitor marketing performance in real-time.

The outcome? Improved reactivity is leading to faster customer response and ROI.

API Integration and Development

We develop data transformation rules as required to deliver the data in the expected format for the client. The transformation results in time savings as the data no longer needs to be manually pulled or transformed.

Data Feed Automation

The ability for clients to receive a feed of their media and creative activity for internal reporting or modelling purposes.

Data Visualisation

This modelling provides brands with a comprehensive understanding of customer behaviour, their choice of media and selection of products. It speeds up the velocity to make rational decisions, and all levels of seniority can utilise the insights.

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