Most brands now have a lot of data but don’t know what to do with it. Having a data strategy will help centralise business and consumer intelligence and allow for better decision making across marketing and sales.
Not sure if your technology is right that it is or can talk with each other to help automate your marketing efforts? Having a well-thought out technology strategy will help drive higher marketing efficiencies for the foreseeable future.
Data Mangement Platform
We can help you select the right DMP for your business and we also have our own DMP that some of the leading brands in Australia are already using. The road to personalisation requires a deeper understanding of each customer and having an identity graph is key to this.
On average our proprietary custom audience tool will out perform standard audience CPA and CPC by 30%+/-. If you can’t afford a DMP, this is a great alternative. Get in touch to find out more.
Conversion Rate Optimisation Process
User Journey Analysis
Interaction Heatmapping and Tracking
CRO Hypothesis / Test plotting
CRO Outcomes sharing & Adoption