DATA & TECHNOLOGY STRATEGY

Defining the true north of your campaign and the right omni-channel plan to get there.

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Data Strategy

Most brands now have a lot of data but don’t know what to do with it.  Having a data strategy will help centralise business and consumer intelligence and allow for better decision making across marketing and sales.

Technology Strategy

Not sure if your technology is right that it is or can talk with each other to help automate your marketing efforts? Having a well-thought out technology strategy will help drive higher marketing efficiencies for the foreseeable future.

Data Mangement Platform

We can help you select the right DMP for your business and we also have our own DMP that some of the leading brands in Australia are already using. The road to personalisation requires a deeper understanding of each customer and having an identity graph is key to this.

Custom Audiences

On average our proprietary custom audience tool will out perform standard audience CPA and CPC by 30%+/-.  If you can’t afford a DMP, this is a great alternative. Get in touch to find out more. 

 

Conversion Rate Optimisation Process

User Journey Analysis

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Interaction Heatmapping and Tracking

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CRO Hypothesis / Test plotting

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CRO Outcomes sharing & Adoption

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Sydney

A: 80 Gipps Street, Pyrmont, NSW, 2009

P: +61 (0)2 9252 1700

Brisbane

A: 200 Adelaide Street, Brisbane City, QLD, 4000

P: +61 (0)7 3244 3877

Melbourne

A: Level 6, 650 Chapel Street, South Yarra, VIC, 3141

P: +61 (0)3 8420 9000

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