Omnicom Media Group's answer to the increasingly complex marketing landscape, this solution is headed up the OMG Consulting Team and enables brands to roadmap their short and long-term projects to improve marketing ROI.
1 | Scoping
Meetings, workshops and questionnaires are undertaken to understand the client business, marketing goals and objectives.
2 | Diagnostic
Diagnostic of the current state, and gap analysis of key drivers that influence marketing maturity using our proprietary tool and experts.
3 | Analysis
Identify key strategies and tactics that will move the brand towards data-driven and customer-centric marketing.
4 | Roadmap
Develop a bespoke Marketing ROI Roadmap and identify projects to meet the objectives in the short-term and long-term.