Marketing ROI Roadmap™

Omnicom Media Group's answer to the increasingly complex marketing landscape, this solution is headed up the OMG Consulting Team and enables brands to roadmap their short and long-term projects to improve marketing ROI.

Methodology

1 | Scoping

Meetings, workshops and questionnaires are undertaken to understand the client business, marketing goals and objectives.

2 | Diagnostic

Diagnostic of the current state, and gap analysis of key drivers that influence marketing maturity using our proprietary tool and experts.

3 | Analysis

Identify key strategies and tactics that will move the brand towards data-driven and customer-centric marketing.

4 | Roadmap

Develop a bespoke Marketing ROI Roadmap and identify projects to meet the objectives in the short-term and long-term.

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