StoryConnect™ is our holistic and consumer-centric digital strategy framework that empowers you to engage your prospects and customers in the right place, at the right time, with the right message.
1 | Discover
We begin the process by reframing the objective in the context of digital marketing. Following this, is the collation of all relevant data and insights relating to the business including 1-on-1 interviews with key stakeholders.
2 | Dissect
Analyse all information to determine Digital Maturity and identify issues and opportunities.
3 | Plan
Apply proprietary strategic frameworks to develop to address focus areas across marketing technology stack, consumer experience, media, messaging and nurturing to sales.
4 | Perform
We distinguish the 'metrics that matter' along with plans for tracking, reporting on and optimising digital marketing activity.