Optimize 360

Optimize 360.

A/B and multivariate testing made simple.

A/B/n and multivariate testing is one of the most successful methods for creating a better customer experience online. Until recently, website testing was the type of project that required multi-skilled teams and large budgets. Today, Optimize 360 is one of our favourite solutions due to its simplicity, practicality, and effectiveness.

Discover a new, more efficient way to enhance the customer journey. 

Resolution is a certified Google Marketing Platform partner, which means we can install and configure Optimize 360, create and test variations of your website, implement new changes, and provide team training. If A/B and multivariate testing is what you’re after, our specialists have it covered from start to finish.

Benefits of Optimize 360

Getting on board with Optimize 360 and launching your own website testing projects comes with a whole suite of benefits:
Integration with Analytics makes gaps and opportunities more discoverable
Increase conversion rates through repeated testing and implementation
Simplified testing platform requires fewer hands on deck and improves ROI
Boost engagement by discovering the content that your audience really wants
Lower bounce rates with targeted testing of your sales and conversion funnels
Gain brand trust and loyalty by creating an enhanced customer experience

Talk to our Optimize 360 experts

We will help you successfully launch your website testing projects.
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Our Approach to Optimize 360

Driving Remarkable Results.
01

Analyse

The first phase of any website testing project is studying the data and identifying the points where the customer journey could be enhanced. Our analysts will take a deep dive into your numbers, searching for gaps and areas of improvement, while also maintaining a special focus on the sales funnel.

02

Strategy

Our team will present a strategy based on the findings from phase one. It will include our recommended actions and total project scope. We’ll also take you through the finer details involved in activating and configuring your Optimize 360 account.

03

Design

Once the strategy is given the green light, we’ll hit the design phase. The Resolution team will create variations of your website to test in the Optimize 360 platform. These could be anything from minor copywriting changes to larger, more visual alterations.

04

Launch and Monitor

When all the pieces are in place, we’ll set up and launch your website tests in Optimize 360. As soon as the winning variation achieves statistical significance, we’ll work with you on implementing changes permanently on your site. Once tests have been activated, you’ll receive our expert insights and in-depth reporting until the project is complete.

A Remarkable Agency

About Resolution Digital

Resolution is an award winning full-service digital agency. Our mission is to deliver remarkable results for our clients and achieve an exceptional return on investment for their digital marketing investments.

We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital services to clients in Australia for over 14 years and service many of the largest clients in the country.

Through our proprietary solution framework, ResoScope, we quickly determine what combination of digital marketing training, consulting, services, technology, and products can drive the best results for our clients.

Why should you choose Resolution Digital for your marketing technology needs?

Our technology agnostic stance along with our extensive digital marketing technology capabilities means we are well positioned to help you overcome whatever marketing technology challenges you face.

Whilst there are many reasons to choose Resolution Digital we have distilled the main reasons we believe set us apart and give us an advantage.

Contact us to discover new efficient way to enhance your customer journey.

Insights & News

B&T Women Leading Tech Awards wrap up

B&T Women Leading Tech Awards wrap up

Resolution Digital was a proud category sponsor of 2022 B&T Women Leading Tech Awards design category, which celebrated gender diversity in the technology industry.
Resolution Digital wins at the Microsoft Advertising Global Partner Awards

Resolution Digital wins at the Microsoft Advertising Global Partner Awards

The Resolution Digital Foundation HSBC team has been awarded the gold award for the Global Client Partnership of the Year.
Prepare for the future of analytics

Prepare for the future of analytics

The Universal Analytics sunset date is fast approaching. Now is the time to make the switch from Universal Analytics to Google Analytics 4 (GA4).

Stay informed with our latest insights & news

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