A/B/n and multivariate testing is one of the most successful methods for creating a better customer experience online. Until recently, website testing was the type of project that required multi-skilled teams and large budgets. Today, Optimize 360 is one of our favourite solutions due to its simplicity, practicality, and effectiveness.
Resolution is a certified Google Marketing Platform partner, which means we can install and configure Optimize 360, create and test variations of your website, implement new changes, and provide team training. If A/B and multivariate testing is what you’re after, our specialists have it covered from start to finish.
The first phase of any website testing project is studying the data and identifying the points where the customer journey could be enhanced. Our analysts will take a deep dive into your numbers, searching for gaps and areas of improvement, while also maintaining a special focus on the sales funnel.
Our team will present a strategy based on the findings from phase one. It will include our recommended actions and total project scope. We’ll also take you through the finer details involved in activating and configuring your Optimize 360 account.
Once the strategy is given the green light, we’ll hit the design phase. The Resolution team will create variations of your website to test in the Optimize 360 platform. These could be anything from minor copywriting changes to larger, more visual alterations.
When all the pieces are in place, we’ll set up and launch your website tests in Optimize 360. As soon as the winning variation achieves statistical significance, we’ll work with you on implementing changes permanently on your site. Once tests have been activated, you’ll receive our expert insights and in-depth reporting until the project is complete.
Resolution is an award winning full-service digital agency. Our mission is to deliver remarkable results for our clients and achieve an exceptional return on investment for their digital marketing investments.
We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital services to clients in Australia for over 14 years and service many of the largest clients in the country.
Through our proprietary solution framework, ResoScope, we quickly determine what combination of digital marketing training, consulting, services, technology, and products can drive the best results for our clients.
Our technology agnostic stance along with our extensive digital marketing technology capabilities means we are well positioned to help you overcome whatever marketing technology challenges you face.
Whilst there are many reasons to choose Resolution Digital we have distilled the main reasons we believe set us apart and give us an advantage.
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