Torrens University has appointed Resolution Digital as its media agency, making Resolution Digital a full-service digital partner of Torrens University.
Resolution Digital’s mission is to help Torrens achieve its business goals through cutting-edge digital innovation, personalised on-site experiences, and powerful media optimisation.
The partnership spans across various services, including user experience design, conversion rate optimisation, Sitecore website development, and now all media activities including strategy, planning and performance.
Maricel Custodio, Head of Digital Marketing at Torrens University commented,
“In recent years, Torrens University has improved its marketing operations. However, to further accelerate our growth, we needed a single agency to optimise marketing effectiveness across multiple touchpoints.
Resolution Digital has been an excellent partner since 2018, supporting our website and digital innovation. We are pleased to expand their role to cover paid media and website CRO (Conversion Rate Optimisation) to accelerate media investment and marketing optimisation. We look forward to continuing our partnership as we evolve and grow Torrens University.”
“We are thrilled to be working with Torrens and unifying digital strategy, media buying and the entire website experience. Resolution Digital’s approach to delivering on Torrens objectives will be to leverage our Evolution framework: To Identify, connect and personalise experiences at every step of the education journey.”
– Des Odell, CEO at Resolution Digital
This partnership enables Torrens to unlock the full potential of its digital ecosystem and achieve meaningful outcomes in today's competitive education landscape through ongoing ROI driven digital evolution.
Resolution Digital is a full-service digital agency, part of Omnicom Media Group Australia. It's client portfolio includes MECCA Brands, The Travel Corporation, Listnr and David Jones.
Press coverage: Adnews
Surpassing business objectives through Conversion Rate Optimisation
Torrens Head of Marketing, Maricel Custodio shares her own experience of working with the Resolution Digital team. Resolution Digital’s mission is to help Torrens achieve its business goals through cutting-edge digital innovation, personalised on-site experiences, and powerful media optimisation.
