Before purchasing a product, many consumers interact with a brand’s marketing efforts multiple times, across multiple devices and channels. A customer who initially discovered your brand while browsing social media on their phone may eventually purchase your product five days later by clicking through on a PPC ad from their laptop. They may have also visited your site from even more channels throughout that five days. However, we know there’s more to the story, and using attribution modelling will allow you to make solid, data-led marketing decisions.
A Simple Guide to Attribution
This is where our data scientists work with you to fully understand your business objectives. Whether your goal is to understand the impact of all digital touchpoints, to understand the impact of online to store, or to understand the efficiency gains possible to optimise your online spend. Our ambition is to help your media buying and planning teams to identify the true value of media, performance of customer journeys, and optimise spend and delivery.
Based on your business objectives, and our discovery phase we design different types of attribution to meet the specific needs of each client. From data collection methods through to modelling and transforming that data for visualisation, we carry out a thorough audit to get to the most automated solution possible
This is where it all comes together. Our output brings a custom deployment of Attribution Modelling to a privacy first environment, such as Ads Data Hub. The output provides a ‘one-stop shop’ for key questions around performance and optimisation of media budgets. We build interactive dashboards, and provide a detailed analysis back to key stakeholders
We ensure that the Multi-Touch Attribution (MTA) is set up, enabled and validated, as well as ensuring that the learnings are integrated back into the planning process. We provide access to the Attribution app and platform support to ensure data is refreshed at pre-determined intervals. Our Data Scientists deliver the analysis of key questions against across digital investments.
We understand that digital analytics and the measurement of online interactions are key to understanding how digital touchpoints deliver on their objectives.
Resolution Digital is a full-service digital analytics and measurement agency with a team of experienced analytics experts in a range of specialist fields.
As is evident from our extensive range of digital marketing services we have a great deal to offer. Our services are executed by experienced subject matter experts.
Whilst there are many reasons to choose Resolution Digital, we have distilled the main reasons we believe set us apart and give us an advantage.
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