GA4 Post Migration Guide.

Many marketers have already said farewell to the old school way of collecting data with Universal Analytics (UA) and said hello to Google Analytics 4 (GA4). GA4 offers a wealth of advanced features, which allow you to dive deep into your brand’s data at scale, and uncover valuable insights, including:

• Cross-platform data unification allowing a clearer insight on user journey path.
  
  
• AI-powered insights and predictions that can help marketers with proactive measures for use behaviour

•  Advanced analytics using exploration, transforming raw data into customised actionable insights

A completely new way of doing analytics.

GA4 is more than an update: it's a new user-privacy and event-based approach to analytics. Google launched GA4 to be more privacy-focused, with powerful features to automate data regulatory requirements. 

We've teamed up with TRKKN, a leading Google Marketing Platform and Google Cloud reselling partner, to provide you with everything you need to make the most of GA4.

Download The GA4 Post Migration Guide to prepare for the new way of doing analytics.

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TRKKN is Omnicom Media Group's dedicated Google Marketing Platform and Google Cloud Platform consultancy in Australia and New Zealand.

TRKKN is a leading Google Marketing Platform (GMP) and Google Cloud Platform (GCP) Partner in Europe and will now provide sales and consultancy for the entire GMP and GCP suite, including Machine Learning, Artificial Intelligence, Automation and Privacy solutions built on Google Cloud as Resolution Digital's specialised partner.