Adelaide Central Plaza named Kentico Site of the Month

Precision Group had multiple websites that needed to be upgraded to Kentico Xperience 13, to get the most from its DXP features.

<p>We are proud to be named <a href="https://www.kentico.com/discover/blog/september-2022-site-of-the-month" rel="noopener noreferrer" target="_blank">Global Site of the Month by Kentico</a> in September for the <a href="https://www.adelaidecentralplaza.com.au/" rel="noopener noreferrer" target="_blank">Adelaide Central Plaza website</a>.<br><br>Precision Group, with multiple websites already built in Kentico 11, wanted to consolidate and upgrade their websites and streamline branding across the business. Attracting and retaining new B2C and B2B customers while exceeding consumer expectations was essential, too.</p><h2><strong><span style="font-size: 18px;">The challenge</span></strong></h2><p>Precision Group needed to better understand and provide more value to their customers by improving the site’s <a href="/services/design/user-experience/" rel="noopener noreferrer" target="_blank">User Experience (UX)</a> and by giving faster access to key pages. Another important criterion was to improve collaboration and efficiencies between the marketing, maintenance and development teams.</p>

We are proud to be named Global Site of the Month by Kentico in September for the Adelaide Central Plaza website.

Precision Group, with multiple websites already built in Kentico 11, wanted to consolidate and upgrade their websites and streamline branding across the business. Attracting and retaining new B2C and B2B customers while exceeding consumer expectations was essential, too.

The challenge

Precision Group needed to better understand and provide more value to their customers by improving the site’s User Experience (UX) and by giving faster access to key pages. Another important criterion was to improve collaboration and efficiencies between the marketing, maintenance and development teams.

The solution

We upgraded the Central Adelaide Shopping Centre website to Kentico Xperience 13 to enable DXP features such as personalisation and A/B testing. We conducted a design solution workshop and ascertained that we needed to:

Provide essential information about the centre, its retailers and services on each of the shopping centre websites
Create a clean, consistent website template to be applied across the business
Persuade B2C users to sign up for a website/newsletter subscription
Direct B2B users to fill in the leasing enquiry form
Utilise the power of Kentico for their digital marketing
Tailor a DXP for their marketing team with ease of use in mind
Encourage extended visitor engagement on the site with data-driven, custom widgets and page templates

The result

The new platform met the client’s key objectives and due to the personalisation capabilities of Kentico Xperience 13, visitors were spending more time on the website. Results included:

Improved page speed on mobile and desktop
More stable and future-proofed platform
Lower reliance on technical support to update content and create campaigns
Unlocked marketing automation and personalisation features for the delivery of tailored content to different audiences
Customers are spending an average of 21% longer on the website
Website sessions have increased by 14 seconds per user

<h2 id="isPasted"><strong>The result</strong></h2><p>The new platform met the client’s key objectives and due to the <a href="/services/cro/personalisation/" rel="noopener noreferrer" target="_blank">personalisation capabilities</a> of Kentico Xperience 13, visitors were spending more time on the website. Results included:</p><ul><li>Improved page speed on mobile and desktop</li><li>More stable and future-proofed platform</li><li>Lower reliance on technical support to update content and create campaigns</li><li>Unlocked marketing automation and personalisation features for the delivery of tailored content to different audiences </li><li>Customers are spending an average of 21% longer on the website</li><li>Website sessions have increased by 14 seconds per user</li></ul>

Choosing Kentico Kontent as your headless CMS

Elouise Hill, Digital Marketing Analyst & Manager, Precision Group explains:

"Precision Group partnered with Resolution Digital to redesign our websites and complete a platform upgrade from Kentico 11 to Kentico Xperience 13. Our objectives for the new design were to provide aesthetically pleasing, accessible information about the centre, events, retailers and offers. Design decisions were data-driven; we built custom widgets and designed the page templates to encourage customers to stay on the website and view more content."