Insights & News.

Are You Mouthwateringly Mobile Ready?

28 August 2017 0 Min read Analytics & Data
Resolution’s cross-channel, analytics and user experience health check for mobile. Are you mobile ready?
 
 

To serve up the perfect digital dish for smaller screens, many brands are formulating new mobile-first recipes. Since mobile use overtook desktop use more than 18 months ago… it just makes good business sense.

 
 

Your first raw ingredient may well have been the responsive design of your brand’s website.

But as consumers ramp up mobile usage, have you considered adding in:

dash of delectably data-driven attribution across your entire customer journey (website, app, online content, ads – even call centre and in-store foot traffic)?

pinch of Progressive Web App?

squeeze of search ads on app stores?

Introducing… our Mobile Ready Health Check

To ensure your digital mix ticks off mobile-first from every angle, we’ve developed a new product called the Mobile Ready Health Check.

Analysing all facets of mobile

We cover a lot of ground during your Mobile Ready Health Check. Here’s a taste to whet your appetite:

Strategy

    • App vs. website
    • Mobile website

      Full consideration of responsive design, adaptive design, Accelerated Mobile Pages, Progressive Web Apps, wrappers and more

       

Findability

    • App store optimisation

      Including Apple Store and Google Play

    • App content indexation and deep linking for search
    • Mobile website search and local optimisation
    • Paid media

      Including mobile display ads, paid search for mobile, non/incentivised downloads, app store search ads and app outreach amplification

       

Experience

  • UX/UI
  • Cross browser compatibility
  • Mobile creative
  • Mobile speed
  • Content

Acquisition

  • Call tracking
  • In-app engagement metrics
  • Conversion optimisation
  • Instore attribution

Insights

  • App analytics
  • Mobile website analytics

 

What do you get?

  • Summary of key findings and insights with regards to how your brand is connecting with your mobile audience
  • A prioritised list of recommendations to resolve the most critical mobile issues
  • Input into your brand’s strategic approach to mobile
  • Priority action plan to elevate your mobile experience to a world class standard

 

Contact us to discover how we can get you remarkable results in Digital Marketing Services

Insights & News

PoV

The Rise of Digital Experience Platforms (DXP)

Mastering personalised digital experiences is one of the biggest challenges modern marketers face, but we’ve got your back!
Read more
PoV

Life beyond the cookie - Series Part 2

With the fall of third-party cookies, comes the confusion and concern about the future of addressability and identity in advertising.
Read more
PoV

Life beyond the cookie - Series Part 1

The online advertising landscape continues to evolve at a rapid pace, with new technologies and regulations driving changes.
Read more