Resolution Digital.
Insights & News.

Takeover Ads, Programmatic Style

26 July 2017 0 Min read Digital Insights
OMG Programmatic has partnered with The Trade Desk and Bonzai to launch a new programmatic takeover ad format in Australia.

Resolution’s programmatic specialists at OMG Programmatic have just helped launch a new programmatic takeover ad format in Australia. It’s called TrueSkin and gives brands a highly viewable, large impact unit to deliver high engagement campaigns at scale.

“The teams at Bonzai and The Trade Desk [and Omnicom Media Group] have worked seamlessly to bring what has always been a highly effective, impactful homepage takeover format completely up to date through a programmatic offering. It’s fantastic that we can pass this unique opportunity onto OMG’s clients first.” – Phil Pollock, General Manager of OMG Programmatic

Benefits

  • The most competitive rates in market due to our Omnicom Media Group clout
  • No minimum commitment needed to run campaigns, and no cancellation fees
  • Transparency across domain delivery, creative build costs and ad serving costs
  • Your campaigns delivered on premium Australian publisher sites. The network continues to grow every single day.
  • Maximise your reach (frequency capping via the DSP gives you complete control)
  • Real-time reporting
  • Data at the heart (vertical, 2nd-party and 3rd-party data overlays available)

 

Takeover-ad_McDonalds

See our McDonald’s TrueSkin example in action now >>

Read the Mumbrella article now >>

Stay tuned as we continue developing new innovative display formats that give our clients a competitive edge.

Contact us to discover how we can get you remarkable results in Digital Marketing Services

Insights & News

Awards

Resolution Digital named Employer of Choice 2021

The ABA EOC Awards recognises that develop leading workplaces. Resolution Digital has been named EOC for the seventh year running.
Read more
News

Olia McDonald joins Resolution Digital

Resolution has recently appointed Olia McDonald as creative technology director, expanding on our digital-first creative offering.
Read more
News

Resolution Digital welcomes Gagan Pratap

Pratap is the new Head of Technology Solutions at Resolution Digital, focusing on DXP and digital innovation.
Read more