Resolution Digital.
Insights & News.

Takeover Ads, Programmatic Style

26 July 2017 0 Min read Digital Insights
OMG Programmatic has partnered with The Trade Desk and Bonzai to launch a new programmatic takeover ad format in Australia.

Resolution’s programmatic specialists at OMG Programmatic have just helped launch a new programmatic takeover ad format in Australia. It’s called TrueSkin and gives brands a highly viewable, large impact unit to deliver high engagement campaigns at scale.

“The teams at Bonzai and The Trade Desk [and Omnicom Media Group] have worked seamlessly to bring what has always been a highly effective, impactful homepage takeover format completely up to date through a programmatic offering. It’s fantastic that we can pass this unique opportunity onto OMG’s clients first.” – Phil Pollock, General Manager of OMG Programmatic

Benefits

  • The most competitive rates in market due to our Omnicom Media Group clout
  • No minimum commitment needed to run campaigns, and no cancellation fees
  • Transparency across domain delivery, creative build costs and ad serving costs
  • Your campaigns delivered on premium Australian publisher sites. The network continues to grow every single day.
  • Maximise your reach (frequency capping via the DSP gives you complete control)
  • Real-time reporting
  • Data at the heart (vertical, 2nd-party and 3rd-party data overlays available)

 

Takeover-ad_McDonalds

See our McDonald’s TrueSkin example in action now >>

Read the Mumbrella article now >>

Stay tuned as we continue developing new innovative display formats that give our clients a competitive edge.

Contact us to discover how we can get you remarkable results in Digital Marketing Services

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