Client
Coles
Industry
Retail
Project
Local SEO strategy, Google My Business optimisation and Map discoverability
Enhancing the visibility and reach of 700+ Coles Express stores through GMB listings and local SEO strategy.
Coles Express is one of the leading fuel and convenience retailers with over 700 stores located throughout Australia, offering an array of products, including Shell fuel, food, drinks, and groceries.
Our mission was to improve user engagement and local visibility by optimising Coles Express Google My Business (GMB) listings.
To achieve this goal, we developed a comprehensive strategy that focused on improving search performance on both Google SERPs and Maps, ensuring maximum exposure for relevant user searches.
12-month GMB post schedule for timely, relevant, and regular updates and offers.
700 GMB listings updated in 1 click through our Flightdeck Bulk Upload tool
146% YoY increase in map views
14% increase in organic website visits
Coles Express partnered with Resolution Digital to improve the visibility and performance of more than 700 store locations across Australia. Through a national Google Business Profile and local SEO strategy, the project focused on increasing local search visibility, improving customer engagement and driving more in-store visits through Google Search and Maps.
What we did
Developed and implemented a 12-month Google Business Profile content strategy
Optimised 700+ store listings to improve local search visibility and engagement
Leveraged Resolution Digital's Flightdeck Bulk Upload tool to efficiently manage listing updates at scale
Updated store-specific services and attributes across all locations to improve discoverability
Enhanced Google Search and Maps performance by 146% through local SEO best practice implementation
Increased post views (+60%), map visibility, directions and organic website traffic (+14%) across the network
The results
450K+ Virtual Pink Seats sold (377K via website)
$9 million raised across all channels
Website performance exceeded targets by 29%
eCommerce funnel outperformed benchmarks 2x
The impact
The digital transformation enabled the McGrath Foundation to reach new fundraising milestones, support more Australians with cancer, and deliver inclusive, high-performing digital experiences that reflect its bold new mission.