Client
Skoda Australia
Industry
Automotive
Project
Conversion Rate Optisation, symmetric messaging and Personalisation
Create relevant experiences for audiences for a higher ROI.
On the heels of a successful Conversion Rate Optimisation (CRO) strategy, ŠKODA needed to personalise the customer journey due to the diverse range of customers reaching the website.
For us, this was a collaborative effort with PHD and the first symmetric messaging strategy for ŠKODA Australia. Drawing on PHD’s already hugely successful Dynamic Creative Optimisation (DCO) approach, we completed the link between the ad and the landing page, personalising the user experience.
The diversity of the audience being driven from the dynamic creative ads allowed us to align the landing page content to the customer’s purchase journey, interest and lifestyle, thus driving a significant uplift in conversion metrics.
+136 % Consolidated uplift for car configurations
Brochure downloads increased by +30% for SUV enthusiasts, +58% for Kodiaq enthusiasts and +90% for families.
Further testing and heat-mapping insights also helped inform placement of key content for future campaigns.