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Annalect Beefs Up Leadership in a Big Way

02 May 2017 1 min read People
Annalect, our data and technology arm, has just announced four new senior hires. Adam Krass took on the role of Head of Technology, Daniela Elia is the new Head of Marketing Science, Nagendra Jayaram joined as Head of Reporting and Anthony Tomasello has been appointed...

Annalect, our data and technology arm, has just announced four new senior hires.

Adam Krass took on the role of Head of Technology, Daniela Elia is the new Head of Marketing Science, Nagendra Jayaram joined as Head of Reporting and Anthony Tomasello has been appointed Head of Ad Operations.

The team joined Martin Orliac, General Manager Annalect Australia, who propelled the company’s entry into the Australian market from 3 to 25 staff over the last 12 months.

In many ways this unprecedented growth is just another day at Annalect. For instance, in the U.S., the company was instrumental to Omnicom’s 2016 P&G and AT&T wins – the two largest advertisers in the U.S.

‘It’s about using data to provide CMOs and the C-suite with insights that will help them get a higher return on investment, rather than a bottom-up approach,’ said Jeremy Bolt, Joint CEO at Annalect and Resolution.

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