Omnicom Media Group Australia (OMG)'s digital consultancy, Resolution Digital, has been selected as the SEO and journey optimisation agency of record for Carnival Cruise Line in Australia after a competitive pitch process.
Carnival initially sought an SEO-focused partner but chose Resolution Digital for its approach that positioned SEO as a foundation for broader digital experience transformation. This strategy combines search growth with conversion rate optimisation, user experience design, and customer experience enhancements. It reflects a commitment to creating seamless and engaging digital journeys for Carnival’s guests.
Jonathan Vittachi, Senior Performance Marketing Manager at Carnival Cruise Line, said:
We're investing in SEO not just as a channel, but as a driver of long-term brand growth. This partnership marks the next step in how Australians discover Carnival online, making every search an inspiring first step in their holiday journey.
Melanie Burlett, Managing Director at Resolution Digital, added:
Carnival is one of Australia’s most loved travel brands, and our partnership is about helping them turn discoverability into measurable growth. By combining the science of SEO with the creativity of CX and CRO, we’ll make it easier for families and first-timers to find, trust, and book their next Carnival holiday. We've enjoyed working with Jonathan and his team throughout a highly collaborative pitch process and look forward to this journey together.
Carnival Cruise Line is part of Carnival Corporation & plc, one of the world’s largest leisure travel companies. The brand is dedicated to delivering unforgettable experiences while respecting the oceans it sails. Resolution Digital will deliver data-driven strategies and customer-centric digital experiences to accelerate Carnival’s growth and strengthen its position as Australia’s leading cruise line.
SEO activity begins in November 2025, with CRO initiatives starting in January 2026.
Originally published on: AdNews | B&T | Mi3 | Travel Weekly
