Resolution Digital Media Room

Media Room.

Resolution Digital appoints PHD's Sarah Truong Head of Investment

Resolution Digital appoints PHD's Sarah Truong Head of Investment

Sarah’s appointment will expand on Resolution’s capabilities as a full-service media agency and support the continued growth of the digital-first agency.
Resolution Digital wins a2 Milk global website pitch

Resolution Digital wins a2 Milk global website pitch

The a2 Milk Company (a2MC) has appointed Resolution Digital as its dedicated global website agency, to deliver a frictionless customer-centric experience across all of a2MC’s websites.
Resolution Digital wins El Jannah pitch

Resolution Digital wins El Jannah pitch

Resolution has won the El Jannah media & SEO accounts, as the charcoal chicken legend grows its market presence in Australia.
AdNews Young Gun: Meaghan Lowth

AdNews Young Gun: Meaghan Lowth

Our very own Meaghan Lowtth has been acknowledged as an AdNews young gun.
Pool and spa maintenance network Poolwerx has appointed Resolution Digital as its full-stack agency.

Pool and spa maintenance network Poolwerx has appointed Resolution Digital as its full-stack agency.

Resolution Digital will help Poolwerx to create an industry-first, world-class online experience, maintaining the lead in the pool maintenance industry.
Young Guns: Brittany O’Brien-Smith at Resolution Digital

Young Guns: Brittany O’Brien-Smith at Resolution Digital

AdNews spotlights young talent across the Australian marketing and media sector, and Resolution Digital Account Director, Brittany O’Brien-Smith, has made the cut.
Resolution Digital wins B&T Best Digital Services award for second year running.

Resolution Digital wins B&T Best Digital Services award for second year running.

Resolution Digital has won the B&T Best Digital Services award 2023. The award acknowledges the agency delivers best-in-class experiences and emphasizes the importance of a privacy-first future to transparency in digital practice.

Resolution Digital is shortlisted for B&T Best Integrated Campaign

Resolution Digital is shortlisted for B&T Best Integrated Campaign

Resolution Digital is shortlisted for Contiki's relaunch following 2+ years of global lockdowns. The campaign reached 87 per cent of the target audience and achieved 33x ROAS.
Resolution Digital is shortlisted for B&T Best Digital Campaign

Resolution Digital is shortlisted for B&T Best Digital Campaign

Resolution Digital is shortlisted for Contiki's relaunch to the market following the COVID-19 pandemic. With over 350 tours to promote and a new audience with minimum brand awareness, the pressure was on to ensure the re-entry was a success.

"It was a wild west": Resolution Digital turns 10

"It was a wild west": Resolution Digital turns 10

Resolution Digital celebrates its 10th birthday, and Chief Customer Officer Kate Gamble reflects on the decade that's been, with B&T.
Zhik appoints Resolution Digital as its digital marketing agency

Zhik appoints Resolution Digital as its digital marketing agency

Australian owned global performance-driven water sports brand Zhik has appointed Resolution Digital as its full-service digital marketing agency.
Resolution Digital named Employer of Choice at the 2023 Australian Business Awards

Resolution Digital named Employer of Choice at the 2023 Australian Business Awards

Resolution Digital has been named employer of choice at the 2023 Australian Business Awards for the 9th year in a row.
Alice Cleret: The benefits of SEO for D2C eCommerce brands

Alice Cleret: The benefits of SEO for D2C eCommerce brands

As a leading eCommerce agency, Resolution Digital's Transact eCommerce Director, Alice Cleret, shares insights on how eCommerce SEO strategy will boost organic traffic to your website.
Don’t Let The Sun Set On You – Prove CRO Before It’s Too Late

Don’t Let The Sun Set On You – Prove CRO Before It’s Too Late

Google Optimize is scheduled to sunset in September of this year, so make sure you’re not caught in the dark. Head of Experience, Myles Humphrey explores what marketers can do once Google Optimize discontinues, and the alternative options available.
Understanding MarTech priorities for CMOs during economic headwinds

Understanding MarTech priorities for CMOs during economic headwinds

Resolution Digital’s Managing Director, Matthew Keegan, highlights the biggest MarTech priorities for CMOs during economic headwinds. This is reflected in Resolution Digital's MarTech survey findings with almost a third of businesses surveyed in Australia.
Aspen Pharma appoints Resolution Digital search agency of record

Aspen Pharma appoints Resolution Digital search agency of record

Resolution Digital has expanded its remit as Aspen Pharma’s search agency partner for Aspen’s house of brands, one year on from being appointed Aspen's search agency for flagship brands including Coloxyl, Dymadon, Flo and Novalac.
Why advanced personalisation is your key to delivering a great customer experience

Why advanced personalisation is your key to delivering a great customer experience

Resolution Digital’s GM of Digital Innovation, Melanie Burlett shares her insights into personalisation and why brands should be lapping it up to deliver great customer experiences.
Young Guns: Lucy Dowling at Resolution Digital

Young Guns: Lucy Dowling at Resolution Digital

Young Gun profiles Lucy Dowling, process and quality manager at Resolution Digital, as they look at young talent across the Australian advertising, adtech, marketing and media sector.
The biggest APAC Trends influencing the future of search marketing

The biggest APAC Trends influencing the future of search marketing

Resolution Digital’s GM of product and partnerships, Georgina Wall, examines the key trends that are currently influencing search market in the APAC region.
Half of Australian marketers are not prepared for the cookieless, privacy-first future

Half of Australian marketers are not prepared for the cookieless, privacy-first future

Resolution Digital's Head of Marketing Technology, Benni Lucas shares insights into how marketing leaders are adapting to privacy-first changes and preparing a cookieless future.
Resolution Digital expands role at Torrens University with media

Resolution Digital expands role at Torrens University with media

Torrens University has appointed Resolution Digital as its media agency, making Resolution Digital a full-service digital partner of Torrens University.
The customer journey in a cookieless world

The customer journey in a cookieless world

With new platforms, channels and features emerging so rapidly, it can be difficult for a business to define where they should spend their marketing dollars. Our National Head of Data & Insights, Jack Huntley deep dives into this further.
MECCA launch digital 'Trending Machine' campaign on Pinterest

MECCA launch digital 'Trending Machine' campaign on Pinterest

MECCA has partnered with Pinterest to bring to life its global first campaign execution, 'Trending Machine'. The digital experience highlights four shoppable makeup looks currently trending on Pinterest.

Marketing budget under recessionary pressure?

Marketing budget under recessionary pressure?

Our GM of SEO, David Castle shares how clever SEO investment can reduce the impact of a recession on brands.
Resolution Digital wins Microsoft Advertising APAC Agency of the Year!

Resolution Digital wins Microsoft Advertising APAC Agency of the Year!

Resolution Digital has taken home the Microsoft Ads Agency of the Year Award for the APAC region once again, making it the second consecutive year, and third time in recent years.
Omnicom is Ad Age’s 2023 Holding Company of the Year

Omnicom is Ad Age’s 2023 Holding Company of the Year

We’re thrilled to share that our holding company Omnicom has been named in the Ad Age’s 2023 A-List as Holding Company of the Year.
Three new appointments to Resolution Digital's leadership team

Three new appointments to Resolution Digital's leadership team

We have appointed three new senior leadership team members. Brylie, Stel and James will help Resolution to continue driving remarkable growth and ROI for our clients.
David Jones partners with Resolution Digital

David Jones partners with Resolution Digital

Australia’s premium omnichannel retailer David Jones has appointed full-service digital agency Resolution Digital as its media buying agency, following a competitive pitch process.
Building a winning retail eCommerce strategy

Building a winning retail eCommerce strategy

In recent years, many businesses rapidly shifted their approach, introducing or accelerating eCommerce strategies – a time during which retailers shifted rapidly away from online marketplaces (Amazon and eBay) to online-only models.
Efforts to attract and retain must now go above and beyond

Efforts to attract and retain must now go above and beyond

Our People leader, Deyana Annesley discusses how to retain and attract talent in today's climate.
Say goodbye to Google Optimize and hello to these alternatives

Say goodbye to Google Optimize and hello to these alternatives

With Google’s recent announcement to “sunset” Google Optimize, businesses now face the challenge of finding a new solution to continue their optimisation efforts.
Better Workplaces - Resolution Digital at South Eveleigh

Better Workplaces - Resolution Digital at South Eveleigh

The AdNews team visited our Remarkable team in the Sydney offices, based in South Eveleigh, as part of a 'Better Workplaces' series.
Omnicom Media Group launches TRKKN Analytics and Cloud consultancy in Australia

Omnicom Media Group launches TRKKN Analytics and Cloud consultancy in Australia

Omnicom Media Group (OMG) Australia & New Zealand has announced it has launched TRKKN as its dedicated Google Marketing Platform and Google Cloud Platform consultancy in Australia and New Zealand.
Trends to watch in Digital Marketing 2023

Trends to watch in Digital Marketing 2023

Our Marketing Director, Samantha Smith, has identified five key trends for 2023 that marketers need to be aware of to make the most of their campaigns.
Resolution Digital celebrates International Men's Day

Resolution Digital celebrates International Men's Day

For Internatioanl Men's Day, Professor Richard Hopkins joined us for an empowering discussion on his career history, followed by a catered lunch nationally.
SCA’s Nikki Clarkson’s success is down to being a good LiSTNR

SCA’s Nikki Clarkson’s success is down to being a good LiSTNR

LiSTNR's “Open Your Ears” won this year's ACRA Marketing Campaign of the Year. Southern Cross Austereo’s (SCA) CMO Nikki Clarkson is setting a new course to deliver personalised audio at scale, from broadcast to digital entertainment. "Working with OMG and appointing Resolution Digital, helped us transform and upskill our marketing team."
Resolution Digital wins B&T Award for Best Digital Services 2022

Resolution Digital wins B&T Award for Best Digital Services 2022

We are thrilled to announce that we’ve won the B&T Best Digital Services award. The award acknowledges the agency that has excelled in their offerings of digital services throughout the year.
Pinterest Unveils Curated Gift Guides For Shoppers This Holiday Season

Pinterest Unveils Curated Gift Guides For Shoppers This Holiday Season

Pinterest is launching its first-ever holiday gift guide, enabling brands like Mecca to directly inspire shoppers through curated boards of shoppable items.
Creating platform-appropriate assets: How to get the most out of your ad spend

Creating platform-appropriate assets: How to get the most out of your ad spend

Keeping up with the ever-growing number of digital channels nowadays could be considered an exciting opportunity for advertisers, or a headache – depends on who you ask.
Brilliant basics: Why doing the ‘boring’ amazingly well is the future of e-commerce

Brilliant basics: Why doing the ‘boring’ amazingly well is the future of e-commerce

Brands are increasingly looking to invest into futuristic capabilities to keep pace with customers’ increasing expectations as e-commerce continues to explode. Our Chief Product Officer Mohammad Far deep dives into how brands can keep pace, with technology at the forefront.
Why ‘fake it until you make it’ is terrible advice

Why ‘fake it until you make it’ is terrible advice

Our CCO Kate Gamble deep dives into why company culture is essential to address imposter syndrome.
What the changing privacy regulations mean for ecommerce advertisers

What the changing privacy regulations mean for ecommerce advertisers

Anticipated regulatory change across the Australian digital landscape is set to impact the way in which consumer privacy is treated in an online setting.
Resolution Digital’s Managing Director of Melbourne joins AdNews L!VE

Resolution Digital’s Managing Director of Melbourne joins AdNews L!VE

Benton Goodbrand featured in the AdNews L!VE Conference panel, revealing strategies on the next digital revolution.
What the future of privacy means for eCommerce advertisers

What the future of privacy means for eCommerce advertisers

As the Australian digital landscape braces for regulatory changes to further impact the way privacy is treated in an online setting, what is the impact of reduced identification and measurement within eCommerce?
Resolution Digital wins Providoor media account

Resolution Digital wins Providoor media account

Providoor, the company delivering Australia's best restaurants for home dining, has appointed Resolution Digital as its digital media agency following a rigorous process.
Machine Learning in Digital Media: Control vs Conversions

Machine Learning in Digital Media: Control vs Conversions

Machine learning. The buzz around this buzzword is going nowhere, with more and more platforms investing heavily into automated campaign types. Is the promised increased scale and efficiency from machine learning worth the loss of control and insight to advertisers?
How can marketers capitalise on the switch to GA4?

How can marketers capitalise on the switch to GA4?

The vast majority of businesses nowadays not only utilise first-party data, data they collect themselves, but find it critical to their progress as a company.
Better, faster, stronger: Increasing sales and profits in a competitive eCommerce landscape

Better, faster, stronger: Increasing sales and profits in a competitive eCommerce landscape

Over the past decade, retail giants such as Amazon have set the bar incredibly high when it comes to on-platform UX, attractive costs and fast delivery. As a result, customer preferences are becoming increasingly sophisticated and their expectations when dealing with an online retailer are at an all-time high.
Digital evolution over transformation: Realising incremental returns sooner

Digital evolution over transformation: Realising incremental returns sooner

Too often, marketers and advertisers overspend on transforming their marketing and tech to increase brand performance without fully understanding how to properly utilise their tools at hand.
Dominating the internet: How to master your company's SEO

Dominating the internet: How to master your company's SEO

Search Engine Optimisation (SEO) is nothing new, but the way we think about it needs to change.
How to properly measure a brand's eCommerce performance across key retailers

How to properly measure a brand's eCommerce performance across key retailers

In this B&T exclusive, Resolution Digital’s Gavin McColl explores how brands can properly measure their performance across various retailers, and the Australian-first eCommerce Retail Tracking tool, to help clients clearly see their products share of shelf, and keyword performance online.
IAB CEO: Marketers need to “test and invest” as cookie cull “resets” digital ad industry

IAB CEO: Marketers need to “test and invest” as cookie cull “resets” digital ad industry

Incoming privacy changes and Google’s moves to phase out cookies on the web and tracking across mobile devices will fundamentally change how digital marketing functions. IAB CEO Gai Le Roy, Resolution COO Phil Pollock and Nine commercial product & data chief Ben Campbell unpack what’s coming down the track, and what marketers need to do now as the age of hyper-targeting comes to an end.
MECCA Brands and Resolution Digital team up to utilise Snap AR Tech

MECCA Brands and Resolution Digital team up to utilise Snap AR Tech

Beauty retailer MECCA Brands (“MECCA”) in partnership with Resolution Digital is harnessing the power of Augmented Reality (AR) to launch a new Dynamic Shopping Lens on Snapchat.
It's What You've Been Waiting For: The Official 2022 Shortlist for Women Leading Tech is Here!

It's What You've Been Waiting For: The Official 2022 Shortlist for Women Leading Tech is Here!

It’s our favourite time of the year, the shortlist for the third ever Women Leading Tech awards is here!
Determined to boost your online presence? Resolution Digital’s free live webinar is here to help

Determined to boost your online presence? Resolution Digital’s free live webinar is here to help

As more and more retailers are forced to pivot their business towards substantial ecommerce growth, Resolution Digital’s free webinar is set to provide the advice, guidance and insight your brand needs
Resolution Digital promotes senior team to head roles

Resolution Digital promotes senior team to head roles

Jack Huntley has been appointed to national head of data and insights and Stelios Moudakis has been appointed as director of Resolution Digital.

New GMs at Resolution Digital

New GMs at Resolution Digital

Karina Pike and Georgina Wall have been promoted to general managers at Resolution Digital.
Resolution Digital senior hires

Resolution Digital senior hires

Resolution Digital announced two senior hires during a period of rapid growth for the agency.
Resolution Digital wins Travel Corporation account

Resolution Digital wins Travel Corporation account

The Travel Corporation (TTC) has appointed Resolution Digital as its media agency, following a competitive procurement process.
Resolution Digital named a 2022 Google Premier Partner

Resolution Digital named a 2022 Google Premier Partner

Resolution Digital’s activation team has achieved 2022 Premier Partner Status in the Google Partners Program – awarded to only the top 3% of agencies.

Resolution Digital announces Partnership with SeenThis

Resolution Digital announces Partnership with SeenThis

Tackling digital ad performance and efficacy with a sustainability twist, award-winning digital agency Resolution Digital has announced a partnership with Swedish adaptive streaming company SeenThis.
Resolution Digital appoints Samantha Smith as new Marketing Director

Resolution Digital appoints Samantha Smith as new Marketing Director

Full-service digital agency Resolution Digital has recently appointed Samantha Smith as Marketing Director, she will report to CEO Des Odell.
Resolution Digital wins Employer of Choice Award for seventh year running

Resolution Digital wins Employer of Choice Award for seventh year running

Resolution Digital has been recognised as an Employer of Choice in The Australian Business Awards (ABA) 2021.
Musical chairs at Resolution Digital as agency boosts senior team with six promotions

Musical chairs at Resolution Digital as agency boosts senior team with six promotions

Full-service digital agency Resolution Digital continues to strengthen its leadership team in Australia with six internal senior promotions.

For the 3rd year in a row, Resolution Digital wins Google agency of the year

For the 3rd year in a row, Resolution Digital wins Google agency of the year

Resolution Digital has defended its ‘Agency of the Year’ title at the Google Partners Honours Program for 2020, picking up the top award last Friday.
Omnicom's Resolution Digital makes two new hires, expanding digital transformation team

Omnicom's Resolution Digital makes two new hires, expanding digital transformation team

Resolution Digital, Full-service digital agency for the Omnicom Media Group, has bolstered their digital transformation team with new senior hires
Navigating MarTech Digital Transformation: How To Achieve Remarkable Results

Navigating MarTech Digital Transformation: How To Achieve Remarkable Results

As digital transformation proliferates, adaptation and evolution have become essential fundamentals for businesses hoping to stay relevant.
Resolution Digital strengthens DXP offering with Digital Innovation appointment

Resolution Digital strengthens DXP offering with Digital Innovation appointment

Resolution Digital, full-service digital agency for the Omnicom Media Group, has restructured their Digital Innovation team, to align senior practice leads to key technology stacks.
Resolution Digital wins Victoria University media account

Resolution Digital wins Victoria University media account

Victoria University (VU) has appointed Resolution Digital as its media agency following a competitive procurement process. 
Pitch Wrap: Victoria University appoints Resolution Digital as its media agency

Pitch Wrap: Victoria University appoints Resolution Digital as its media agency

It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.
Omnicom's Resolution Digital named as Google Honours Agency of the Quarter

Omnicom's Resolution Digital named as Google Honours Agency of the Quarter

Resolution Digital has been awarded the Australia’s Agency of the Quarter award in the prestigious Google Honours program.
Resolution Digital wins media account for The Travel Corporation

Resolution Digital wins media account for The Travel Corporation

The Travel Corporation (TTC) has appointed Resolution Digital as its media agency.

The Digital Experience - Why one size doesn't fit all

The Digital Experience - Why one size doesn't fit all

How do you successfully navigate each customer to the desired outcome when each customer’s needs are different? Answer is, by creating a tailored customer experience that is key to driving conversions and organic rankings.
The future of digital targeting

The future of digital targeting

Recently, Google announced they would not invest in building alternative methods of identification once third-party cookies are no more. 
The pressures and stresses on those working media buying platforms

The pressures and stresses on those working media buying platforms

Philip Pollock – Chief Operating Officer, Resolution Digital says mental health is an important topic across the nation, with the advertising and media industry being no exception. 
AdNews Emerging Leaders 2021

AdNews Emerging Leaders 2021

As our leaders rise to the challenge of a turbulent year, it’s time to celebrate the next wave of champions who will steer the industry. Here we announce who made this year’s AdNews 20 Emerging Leaders list.
Resolution Digital's 15-year anniversary

Resolution Digital's 15-year anniversary

Des Odell started a SEO business in 2006 with Jeremy Bolt - they were the only staff and worked out of a room in a friend’s office in Sydney’s CBD. Today, as CEO of Resolution Digital, he oversees 360 staff all over Australia.
Omnicom & Resolution Digital launch Resolution Kinetic in Australia

Omnicom & Resolution Digital launch Resolution Kinetic in Australia

Omnicom Media Group & Resolution Digital have launched Resolution Kinetic in Australia and New Zealand
CAPI days! Innovative ideas for brands seeking to stay competitive

CAPI days! Innovative ideas for brands seeking to stay competitive

With each passing month the cookie apocalypse draws nearer. Resolution Digital’s general manager - product & partnerships, Georgina Wall, explains why now is the perfect time to shore up your data strategy.
Resolution Digital wins Wizards of the Coast account

Resolution Digital wins Wizards of the Coast account

Wizards of The Coast has appointed Resolution Digital as its digital, planning and buying agency with an integrated cross state client team, following a competitive procurement process.
Resolution Digital promotes senior team

Resolution Digital promotes senior team

Resolution Digital has appointed Jack Huntley national Head of Data and Insights and Stelios Moudakis Director.
Movers & Shakers: M&C Saatchi, Wunderman Thompson, OMD, GroupM

Movers & Shakers: M&C Saatchi, Wunderman Thompson, OMD, GroupM

It's hard to keep up with all the latest moves across media, marketing and advertising, so we've made a list. Check out the biggest moves in adland this week.
Omnicom's Digital agency Resolution Digital wins Google Agency of the Year

Omnicom's Digital agency Resolution Digital wins Google Agency of the Year

For the second year in a row, Resolution, Omnicom Media Group’s (OMG) digital agency has been awarded the Agency of the Year Award in Google’s prestigious Honours program
Reaching a consensus on digital measurement for the new era

Reaching a consensus on digital measurement for the new era

The marketing world is currently preparing for a major shift: away from one-to-one targeting and measurement in favour of new privacy-first models.
F.Y.I.Resolution Digital named Agency of the Year for both Performance and YouTube

F.Y.I.Resolution Digital named Agency of the Year for both Performance and YouTube

OMG’s performance marketing agency, Resolution Media, has won Google’s agency of the year award.

Why Getting Your Creative Right Is The Key To Winning Digital

Why Getting Your Creative Right Is The Key To Winning Digital

The digital media environment is only getting more and more competitive. As a result, understanding how to stand out from the crowd is essential for business growth.
Metaverse 'The Next Ad Frontier': Program revealed

Metaverse 'The Next Ad Frontier': Program revealed

AdNews Sydney L!VE 2022 is only two weeks away, as the industry prepares to address the rise of the metaverse and Web 3.0.
The Rise of Retailer Media

The Rise of Retailer Media

Almost all retailers are thinking about launching media businesses’: Why Australia must prepare for next wave, who's next and why Facebook and Google may have most to lose
Omnicom Media Group’s Resolution promotes Benton Goodbrand to Melbourne general manager

Omnicom Media Group’s Resolution promotes Benton Goodbrand to Melbourne general manager

Omnicom Media Group’s digital agency, Resolution, has promoted Benton Goodbrand to general manager of its Melbourne office

Australia Post-Cookies, Post-Privacy

Australia Post-Cookies, Post-Privacy

Mi3’s post-cookies, post-privacy industry report card: How 35 of Australia’s sharpest marketers, publishers, agencies and tech firms are charting the unknown
OMGs Resolution Australia appoints Paul Roberts as Melbourne director

OMGs Resolution Australia appoints Paul Roberts as Melbourne director

Omnicom Media Group’s digital agency, Resolution, has announced Paul Roberts as its Melbourne director.

Australia Post-Cookies, Post-Privacy

Australia Post-Cookies, Post-Privacy

Three horse post-cookie race: LiveRamp, Trade Desk, ID5 scramble for alt ID supremacy as Australia's publishers build walled gardens, fear being gamed again on audience data by agencies, adtech
Omnicom's Resolution Digital Bolsters Creative Solutions Offering with Senior Sales Hire

Omnicom's Resolution Digital Bolsters Creative Solutions Offering with Senior Sales Hire

Resolution Digital, full-service digital agency for the Omnicom Media Group, has recently appointed Olia McDonald as creative technology director, expanding on Resolution’s digital-first creative offering.
Resolution Digital Announces a Raft of Senior Promotions

Resolution Digital Announces a Raft of Senior Promotions

Resolution Digital has strengthened its Australian leadership team with six internal senior promotions.

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