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The a2 Milk Company (a2MC) has partnered with leading digital-first marketing agency, Resolution Digital as its dedicated global website agency, following a competitive pitch process.
a2MC is renowned for delicious natural dairy products. Its range includes fresh a2 Milk®, a2 Platinum® infant milk formula and a2 Milk® powders. Founded in New Zealand in 2000, a2MC uses selected cows that naturally produce milk without A1 beta-casein protein, which may cause digestion issues for some people.
Resolution Digital will apply its Evolution framework to deliver a frictionless customer centric experience across all of a2MC’s websites.
Edith Bailey, Chief Marketing Officer of The a2 Milk Company, emphasised the pivotal role of websites in sharing the A1 protein free and a2 Milk® brand story to consumers.
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“Resolution Digital showcased a strong comprehension of our short and long-term business goals, presenting a well-defined and thoughtful strategic recommendation. We are excited to work with such a seasoned and capable team,” said Edith.
Resolution Digital’s Managing Director, Matthew Keegan, said the team was looking forward to embarking on a new chapter with The a2 Milk Company.
“We’re thrilled to partner with The a2 Milk Company and support them with their growth ambitions,” said Keegan.
