At this year’s YouTube Brandcast event, Peter Horgan took to the stage to talk about the importance of not getting distracted and focusing on measurement.
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Speaking to an audience of 1800 media execs and clients at YouTube's Brandcast 'upfronts-style' event in Sydney last night, Horgan thanked Google MD Jason Pellegrino for the work YouTube has done to tackle brand safety on the platform.
‘My message to you tonight is: Don’t Get Distracted. Don’t get distracted by an attention-grabbing research or that shiny new technology. I won’t pretend the landscape isn’t fragmented or the number of devices in a household haven’t multiplied – but in this changing landscape the fundamentals remain the same.’
– Peter Horgan, CEO of Omnicom Media Group ANZ
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