Insights & News.

Programmatic update – ‘count on download’ is the new way to calculate impressions

28 September 2017 0 Min read News
'My message to you tonight is: Don’t Get Distracted. Don’t get distracted by an attention-grabbing research or that shiny new technology. I won’t pretend the landscape isn’t fragmented or the number of devices in a household haven’t multiplied – but in this changing...
 
 

‘My message to you tonight is: Don’t Get Distracted. Don’t get distracted by an attention-grabbing research or that shiny new technology. I won’t pretend the landscape isn’t fragmented or the number of devices in a household haven’t multiplied – but in this changing landscape the fundamentals remain the same.’
– Peter Horgan, CEO of Omnicom Media Group ANZ

At this year’s YouTube Brandcast event, Peter Horgan took to the stage to talk about the importance of not getting distracted and focusing on measurement.

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