Insights & News.

Data Management Platforms: Value and Considerations

10 April 2017 0 Min read Digital Insights
Get clarity on what a data management platform is and its key benefits, as well as factors to consider when deciding which technology is right for your organisation.
 
 

It’s not new news that data management platforms (DMPs) have driven a revolution in marketing and advertising over the past several years.

For many advertisers, DMPs are the backbone of data-driven marketing, informing the complete marketing cycle – from planning to activation to performance. Data management technology captures, harmonises, visualises and helps make sense of big data for advertisers, providing greater access to measurement across a variety of channels.

Though they can be a game-changer, there’s no ‘easy button’ for selecting and implementing a DMP.

In fact… with the fast pace of the industry, recurring tech challenges, frequent regulation changes, and the introduction of new technologies and players – choosing the right DMP for your business can be confusing and often intimidating.

Annalect, our data and technology arm, has reviewed what a DMP is and its benefits, as well as a few items to consider when deciding which technology is right for you.

Read the Annalect blog article now >>

Contact us to discover how we can get you remarkable results in Digital Marketing Services

Insights & News

PoV

The Rise of Digital Experience Platforms (DXP)

Mastering personalised digital experiences is one of the biggest challenges modern marketers face, but we’ve got your back!
Read more
PoV

Life beyond the cookie - Series Part 2

With the fall of third-party cookies, comes the confusion and concern about the future of addressability and identity in advertising.
Read more
PoV

Life beyond the cookie - Series Part 1

The online advertising landscape continues to evolve at a rapid pace, with new technologies and regulations driving changes.
Read more