Evolutions in data visualisation do not necessarily stem from technology advances alone. Humans will also need to adapt the way they share and view information. Much like how language progresses and adapts over time, our visual vocabulary can be changed to take on more ambitious data representations than traditional line graphs, scatter plots and the like.
One design company collaborated with the most widely circulated Italian newspaper, Corriere della Sera, to develop new methods of visualising and representing data. The series embraced complex visualisation models to represent everything from immigration trends to Nobel Prize winners. In the process of learning how to interpret the models, readers developed new methods of perceiving patterns and identifying trends.
In the process of learning how to interpret the models, readers developed new methods of perceiving patterns and identifying trends.
Click below to learn about some of the directions data visualisation advances could take marketers and businesses in the years to come.