Insights & News.

Interactive Kiosks Reveal Consumer Behaviour Through Digital Touches

19 September 2017 0 Min read Digital Insights
The age of self-service kiosks is upon us! And the trend is growing fast as we embed self-service technology into more and more aspects of our lives. 90% of shoppers aged 18-39 find self-service checkouts easy to use. But why have we been so quick to relinquish...
 
 

The age of self-service kiosks is upon us! And the trend is growing fast as we embed self-service technology into more and more aspects of our lives.

90% of shoppers aged 18-39 find self-service checkouts easy to use.

But why have we been so quick to relinquish face-to-face contact with humans?

Consumers gravitate towards convenience and efficiency, and in today’s culture of instant gratification, long wait times can drive us away.

We want to purchase what we want, when we want – and we want this journey to be effortless.

You Ordering a Big Mac with a chocolate milkshake on the side and checking in your three bags at the airport – these are just two examples of what’s possible right now with self-service . From the perspective of businesses, self-service kiosks are also an opportunity to take customer relationships beyond  transactions. When implemented properly, they can enable businesses to deliver extremely deliver personalised experiences.

Read this Annalect article to find out how >>

Contact us to discover how we can get you remarkable results in Digital Marketing Services

Insights & News

PoV

The Rise of Digital Experience Platforms (DXP)

Mastering personalised digital experiences is one of the biggest challenges modern marketers face, but we’ve got your back!
Read more
PoV

Life beyond the cookie - Series Part 2

With the fall of third-party cookies, comes the confusion and concern about the future of addressability and identity in advertising.
Read more
PoV

Life beyond the cookie - Series Part 1

The online advertising landscape continues to evolve at a rapid pace, with new technologies and regulations driving changes.
Read more